4×4=12

4×4=12
Studio album by Deadmau5
Released December 6, 2010
Recorded 2007–10
Genre
Length 1:16:01
Label
Producer Joel Zimmerman
Deadmau5 chronology
For Lack of a Better Name
(2009)		 4×4=12
(2010)		 Album Title Goes Here
(2012)
Singles from 4×4=12
  1. "Some Chords"
    Released: May 3, 2010
  2. "Animal Rights"
    Released: September 6, 2010
  3. "Sofi Needs a Ladder"
    Released: November 1, 2010
  4. "Right This Second"
    Released: November 14, 2010
  5. "Bad Selection"
    Released: November 21, 2010
  6. "Raise Your Weapon"
    Released: May 23, 2011

4×4=12 is the fifth studio album by Canadian electronic music producer Deadmau5, released on December 6, 2010 by Virgin Records, Ultra Records and Mau5trap. The album's title refers to a miscalculation made by Deadmau5 on his Ustream channel, where he mistakenly said that his live setup of four banks of four "equals twelve" instead of sixteen.[1] The album received a nomination at the 54th Grammy Awards for Best Dance/Electronica Album.

Promotion

Deadmau5 was the house DJ at the 2010 MTV Video Music Award show hosted by Chelsea Handler in Los Angeles, California on September 12. He opened the event with "Some Chords", then as the night progressed, he played "Sofi Needs a Ladder", "Cthulhu Sleeps", and "Animal Rights".[2] Deadmau5 also performed at the 54th Grammy Awards in 2012. First he performed with Foo Fighters ("Rope" Deadmau5 Remix) and then played "Raise Your Weapon". On the same day after the awards he revealed two new mau5heads.

Release

4×4=12 was released internationally on December 6, 2010 by Virgin Records, and released in the United States through Ultra Records and Deadmau5's record label Mau5trap; on December 7, 2010. On 23 February 2011, Ultra Records released the Japanese version of the album, which was renamed simply to Deadmau5. The self-titled release was bundled with his earlier singles "Ghosts 'n' Stuff" and "I Remember".

On iTunes, the international mixed CD version of the album has the track names "A City In Florida" as "City In Florida", "Cthulhu Sleeps" as "Cthulhu Steps" and "Raise Your Weapon" as "Raise Your Weapons". This has not been confirmed as intentional or unintentional.

Singles

"Some Chords" was released as the first official single from the album on May 3, 2010 exclusively on Beatport, later released on iTunes, on November 7, 2010. "Animal Rights", a collaboration with American DJ Wolfgang Gartner, was the second single from the album, released exclusively on Beatport on September 6, 2010 and followed by release on other digital download stores on September 17, 2010. The third single was "Sofi Needs a Ladder", released on October 31, 2010. It features vocals from SOFI and is the highest charting single in the UK, reaching number 68. On November 14, the fourth single "Right This Second" was released peaking at number 79 on US charts and 100 on UK charts. Later the same month, the fifth single "Bad Selection" was released charting at 137 on the UK charts. The sixth and final single was "Raise Your Weapon", a song featuring vocals from Greta Svabo Bech and was co-produced by Cydney Sheffield & Skrillex, released on May 23, 2011. It became his first song to chart on the US Billboard Hot 100 as well as reaching 117 on the UK charts.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic66/100 [3]
Review scores
SourceRating
AllMusic[4]
AltSounds7.9/10[5]
Rolling Stone[6]
Slant Magazine[7]
Spin[8]
thinkofmusic[9]

The album was generally well received among music critics. Metacritic assigned it an average score of 66 out of 100, based on 13 reviews.[3] Will Hermes of Rolling Stone touted the album writing, "4×4=12 is audacious, mixing generic house grooves with electric fare."[10] Many reviewers praised the album for its universal appeal to a diverse audience. Annie Zaleski of Alternative Press wrote, "The collection is mostly instrumental tracks, ranging in style from insistent progressive house to watery techno…Without vocals to provide structure, 4×4=12's variety stems from Deadmau5's sense of dynamics and pacing, as well as his diverse sonic influences".[11] However, some critics were less enthusiastic. Allison Stewart of The Washington Post stated, ""4×4" is a breakthrough album that doesn't feel like a breakthrough album. Not accessible or crowd-pleasing enough to court non-electronic music fans, not adventurous enough to satisfy die-hards, it pleases, but it rarely dazzles."[12] Dave Simpson of The Guardian shared in Ms. Stewart's sentiments by noting, "Undoubtedly, the Deadmau5 appeal hinges on the astonishing live show in which Zimmerman performs in a giant, illuminated mouse's head, but it wouldn't work without his tracks. His third production compilation again shows that he is a master at doing simple electro house music very well: humongous beats and basslines blend with straightforward chord progressions and, when interest may start to lag, sonic diversions."[13]

Commercial performance

4×4=12 proved to become a breakthrough commercial success for Deadmau5 when it became his first studio album to chart on the Billboard Top 200. It eventually peaked within the top fifty of the Billboard Top 200 and has spent over 100 weeks on the chart. It also narrowly missed the top spot of the Billboard Electronic albums, reaching number two. Internationally, the album was received warmly as well. It managed to chart within the top forty of various European nations, replicating and in many cases eclipsing the chart success of his previous efforts. In the United Kingdom, however, the album achieved a lower peak compared to his previous albums which all entered the top twenty, missing the top forty altogether.

Track listing

Unmixed version (US version)
No.TitleWriter(s)Length
1."Some Chords"Joel Zimmerman7:24
2."Sofi Needs a Ladder" (featuring SOFI)
  • Zimmerman
  • Sofia Toufa
6:43
3."A City in Florida"Zimmerman5:40
4."Bad Selection"
  • Zimmerman
  • Chester "DJ Aero" Deitz
5:32
5."Animal Rights" (with Wolfgang Gartner)Zimmerman; Joey Youngman6:15
6."I Said (Michael Woods Remix)" (with Chris Lake)
  • Zimmerman
  • Christopher Lake
7:06
7."Cthulhu Sleeps"Zimmerman10:34
8."Right This Second"Zimmerman7:50
9."Raise Your Weapon" (featuring Greta Svabo Bech)
8:22
10."One Trick Pony" (featuring SOFI)
  • Zimmerman
  • Toufa
3:59
11."Everything Before"Zimmerman6:36

Double LP version

"Some Chords" was featured in the game The Sims 3 as well as on an episode of CSI: Crime Scene Investigation, where Deadmau5 guest starred as himself. "A City in Florida" was featured in the 2011 video game Saints Row: The Third, appearing on the in-game radio station "97.6 K12 FM", primarily associated with the cyberpunk "Deckers" gang. "Sofi Needs a Ladder" was also featured on the soundtrack of The Hangover Part II and in the 2010 game Need for Speed: Hot Pursuit.

Charts

Chart (2010–12) Peak
position
Australian Albums Chart[14] 53
Australian Dance Albums Chart[15] 6
Belgian Albums Chart (Flanders)[16] 69
Canadian Albums Chart[17] 7
Dutch Albums Chart[18] 82
Irish Albums Chart[19] 34
Swiss Albums Chart[20] 56
UK Albums Chart 48
US Billboard 200[21] 47
US Dance/Electronic Albums[21] 2

Certifications

Region CertificationCertified units/Sales
United Kingdom (BPI)[22] Gold 100,000^
Canada (Music Canada)[23] Platinum 40,000^
United States (RIAA)[24] Gold 500,000^

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Label
Worldwide (except U.S. and Canada) 6 December 2010
  • CD
  • LP
  • digital download
  • Virgin/EMI
  • Mau5trap
U.S. and Canada 7 December 2010 Ultra Records

References

  1. ↑ Amar Toor (23 November 2010). "Deadmau5, '4x4=12' – 2010 New Album Preview". AOL Radio Blog. Retrieved 6 August 2011.
  2. ↑ 9/2/10 (16 August 2010). "Deadmau5 Named House Artist For 2010 MTV VMAs – Music, Celebrity, Artist News". mtv.com. =MTV. Retrieved 6 August 2011.
  3. 1 2 4×4=12 at Metacritic Retrieved 10 December 2011.
  4. ↑ Jeffries, David. "Deadmau5: 4x4=12 Review". Retrieved 9 December 2010.
  5. ↑ Morrow, Daniel. %5b%5bAltSounds%5d%5d "Deadmau6, '4x4=12' (Mau5trap/Virgin)". Retrieved 13 December 2010.
  6. ↑ Hermes, Will. "Deadmau6, '4x4=12'". Rolling Stone1. Retrieved 6 November 2011.
  7. ↑ Kevin, Liedel. "Deadmau5: 4x4=12 – Music Review". Slant Magazine. Retrieved 4 December 2010.
  8. ↑ Sherburne, Philip. "Deadmau5, '4x4=12' (Ultra)". SPIN. Retrieved 30 November 2010.
  9. ↑ Lloyd, Nathan. "Deadmau5: '4X4=12' review". thinkofmusic.com. Retrieved 7 January 2011.
  10. ↑ Will Hermes (7 December 2010). "4x4=12 by Deadmau5 | Rolling Stone Music | Music Reviews". Rolling Stone. Retrieved 6 August 2011.
  11. ↑ Zaleski, Annie (7 December 2010). "Alternative Press | Reviews | deadmau5 – 4x4=12". Altpress.com. Retrieved 6 August 2011.
  12. ↑ Stewart, Allison (6 December 2010). "Click Track – Album review: Deadmau5, "4x4=12"". The Washington Post. Retrieved 6 December 2016.
  13. ↑ Dave Simpson (2 December 2010). "Deadmau5: 4x4=12 – review | Music". The Guardian. London. Retrieved 6 August 2011.
  14. ↑ ARIA Report Issue 1111. Aria. Retrieved 15 February 2014.
  15. ↑ ARIA Report Issue 1085. Aria. Retrieved 15 February 2014.
  16. ↑ ultratop.be - Deadmau5 - 4x4=12 (in Dutch). Hung Medien. Retrieved 15 February 2914.
  17. ↑ "CANOE – JAM! Music SoundScan Charts". Jam.canoe.ca. Archived from the original on 25 June 2012. Retrieved 30 December 2010.
  18. ↑ dutchcharts.nl - Deadmau5 - 4x4=12 (in Dutch). Hung Medien. Retrieved 15 February 2914.
  19. ↑ "Ireland Albums Top 75 (December 9, 2010) – Music Charts". Acharts.us. 9 December 2010. Retrieved 30 December 2010.
  20. ↑ swisscharts.com - Deadmau5 - 4x4=12 (in French). Hung Medien. Retrieved 15 February 2914.
  21. 1 2 billboard.com, Billboard magazine, chart history
  22. ↑ "British album certifications – Deadmau5 – 4x4=12". British Phonographic Industry. July 15, 2011. Retrieved April 29, 2018. Select albums in the Format field. Select Gold in the Certification field. Enter 4x4=12 in the search field and then press Enter.
  23. ↑ "Canadian album certifications – Deadmau5 – 4x4=12". Music Canada. July 15, 2011. Retrieved April 29, 2018.
  24. ↑ "American album certifications – Deadmau5 – 4x4=12". Recording Industry Association of America. July 15, 2011. Retrieved April 29, 2018. If necessary, click Advanced, then click Format, then select Album, then click SEARCH. 
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