Triple M Goulburn Valley

The Goulburn Valley's 95.3 Triple M
City Shepparton, Victoria, Australia
Broadcast area Goulburn Valley
Slogan Greatest Hits
Frequency 95.3FM
Repeater(s) 91.3FM - Mansfield
First air date

09/10/1998

As Triple M - 15/12/2016
Format Adult Contemporary
Callsign meaning 3SRR
Owner Southern Cross Austereo
Sister stations The Goulburn Valley's Hit96.9
Website https://www.triplem.com.au/goulburnvalley

The Goulburn Valley's 95.3 Triple M is a commercial radio station broadcasting from Shepparton, Victoria, Australia. It is currently owned by Southern Cross Austereo & broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content.[1][2] They have a repeater at Mansfield (91.3FM).[3] It was previously known as '3SR FM' until it was rebranded as Triple M in December 2016, alongside many other Southern Cross Austereo stations.[4] It is a part of the Triple M - Greatest Hits network.

History

The Goulburn Valley's 95.3 Triple M began life as 3WR, Wangaratta, first broadcasting on 1 December 1924. Its initial owner was the Wangaratta Sports Depot. 3WR was Australia's first non-capital city radio station. However, it closed as early as 22 December 1925, only to reopen under new management on 5 January 1931. 3WR moved its studios, transmitter and offices from Wangaratta to Shepparton on 15 January 1935. The name was changed to 3SR in January 1936[5]. Unlike other stations, 3SR, from which 3SR FM derives its name, did not convert to the FM band. Instead, the original station was sold in return for a separate FM licence. Today, 3SR broadcasts as a relay of Melbourne horse racing station RSN Racing & Sport.

References

  1. ↑ "Triple M Goulburn Valley Shows Page". Triple M Goulburn Valley.
  2. ↑ "Triple M Goulburn Valley Home Page". Triple M Goulburn Valley.
  3. ↑ "ACMA Radio & TV Handbook" (PDF). ACMA.
  4. ↑ "Radio Today Article - Rebranding Regional Radio SCA". RadioToday.
  5. ↑ R. R. Walker, The Magic Spark, Hawthorn Press, 1973
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