33 Beer

33 Beer was the name of a Vietnamese-produced beer[1] (pronounced "Ba Muoi Ba" in Vietnamese, which means "thirty-three).[2] It became well-known among American GIs during the war in Vietnam in the 1960s and 1970s.[1] In 1975, when South Vietnam fell to the North Vietnamese, the communist government changed the name of the beer to "333 Premium Export Beer" in order to distance itself from its colonial origins.[3] It was prepared as a rice beer using rice.[2] It is now made by Sabeco Brewery.[4]

History

33 Beer's name was devised per the manner in which it was packaged in 33-centilitre (11.2 ounce) bottles when it was first produced in the early 1900s.[2]

  • Originated in France using German recipe and ingredients
  • "Acquired the German label '33' at the turn of the century."
  • Production moved to Saigon (now Ho Chi Minh City)
  • Emerged as one of the leading beers in Vietnam
  • Became popular among American GIs during the Vietnam War[5][6][7]
  • Entered the American market in 1994

References

  1. 1 2 Holley, B. (2001). Vietnam: A Battalion Surgeon Returns. AuthorHouse. p. 145. ISBN 978-0-595-20555-4.
  2. 1 2 3 Lawrence, A.T. (2009). Crucible Vietnam: Memoir of an Infantry Lieutenant. McFarland & Company. p. 134. ISBN 978-0-7864-4517-2.
  3. ↑ Welcome To 333 Beer! - History
  4. ↑ Sabeco Bia 33
  5. ↑ "Beer and Soda Available During the War". Mrfa.org. 2003-03-15. Retrieved 2016-07-13.
  6. ↑ Clark, Gregory. Words of the Vietnam War (McFarland, 1990)
  7. ↑ "{title}". Archived from the original on 1998-12-06. Retrieved 2010-05-20.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.