10 Corso Como

10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.[1][2] It was founded in 1990 by gallerist and publisher Carla Sozzani.[3][4][5][6][7][8]

History

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.[9]

10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.[2] In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.[7]

In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.[7]

On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.[3]

10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 Nanjing West Road at Wheelock Square.[10][11][12]

Recent history

Entrance to the complex

In July 2017 it was announced that the original building in Milan, which houses an exhibition space, a library, a garden cafe and a research boutique in 3,000 m²,[13] was sold for just under €30 million euro to the founders and former owners of TwinSet, entrepreneur Tiziano Sgarbi and designer Simona Barbieri,[14][15][16] who plan to partner with Carla Sozzani on the retail offering but totally change the management of the restaurant, bar, bookshop and boutique hotel.[16]

The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".[17]

References

  1. ↑ Norwich, William (2003-09-21). "Over the Store". The New York Times. Retrieved 2008-08-31.
  2. 1 2 Johnstone, Nick (2005-05-24). "Why I love 10 Corso Como". The Guardian. Retrieved 2008-08-31.
  3. 1 2 "10 Corso Como to Open Second Seoul Location". Women's Wear Daily. 13 February 2012.
  4. ↑ "Carla Sozzani Enjoys Some Seaside Solitude". Wall Street Journal. 25 February 2011.
  5. ↑ "Into Milan". Evening Standard. 3 March 2006.
  6. ↑ "'I feel best in Paris or Portofino'". Financial Times. 18 August 2007.
  7. 1 2 3 Trebay, Guy (2000-10-10). "Reporter's Notebook; Fashion Magazines In 3 Dimensions". The New York Times. Retrieved 2008-08-31.
  8. ↑ "An interview with Carla Sozzani". The New York Times. 25 September 2011.
  9. ↑ "La Dolce Vita; A former Vogue editor on why art is at the heart of her home". Daily Mail. 28 August 2006.
  10. ↑ http://www.10corsocomo.com/?pageID=shanghai&lang=eng
  11. ↑ "Catching the Retail Trends in Bustling Shanghai". The New York Times. 2013-09-22. Retrieved 2013-10-13.
  12. ↑ http://www.wallpaper.com/fashion/10-corso-como-arrives-in-shanghai/6762
  13. ↑ (in Spanish) Dominique Muret, De Colette a 10 Corso Como, la distribución de moda en entredicho Fashion Network 13 julio 2017
  14. ↑ (in Japanese) 丸山 瑠璃, ミラノのセレクトショップ「10 コルソ コモ」入居ビルが売却 WWD JAPAN 2017/7/13
  15. ↑ (in Italian) Dieci Srl: «Il concept 10 Corso Como non cambierà né ora, né mai» 17 luglio 2017
  16. 1 2 (in Italian) MARGHERITA CALABI, Colette e 10 Corso Como: la fine di un’epoca? 12 luglio 2017
  17. ↑ Park, Jin-hai (7 May 2013). "Psy showcases Korean fashion: 10 Corso Como Seoul offers fashion and culture in new Gangnam style". Korea Times. Archived from the original on 24 December 2013. Retrieved 8 May 2013.

See also

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