++ (Loona EP)

+ +
Digital and Normal Edition B artwork.
EP by Loona
Released August 20, 2018 (2018-08-20)
Genre K-pop
Length 18:09
Label
Singles from ++
  1. "favOriTe"
    Released: August 7, 2018
  2. "Hi High"
    Released: August 20, 2018

+ + (read as plus plus) is the debut extended play by South Korean girl group Loona. It was released on August 20, 2018 by Blockberry Creative, distributed by VLENDING in digital format and Music&NEW in physical format.

Background

On October 2, 2016, Blockberry Creative announced that they would be debuting their first girl group through an 18-month long pre-debut project.[1] Between October 2016 and January 2017 members HeeJin, HyunJin, HaSeul and YeoJin were introduced.[2][3][4][5] Then, between April and July 2017, members ViVi, Kim Lip, JinSoul and Choerry were officially introduced.[6][7][8][9] Finally, between November 2017 and March 2018, members Yves, Chuu, Go Won and Olivia Hye were officially introduced.[10][11][12]

On August 15, Blockberry published the official tracklist for the album and set the release date to August 20, 2018, 6 P.M. KST.[13]

Songs

Blockberry Creative said the following about the album:

‘+ +’ represents the ‘plus plus’ effect LOOΠΔ 1/3, ODD EYE CIRCLE, yyxy, and YeoJin gather to create.

LOOΠΔ was born in its own universe with three uniquely structured teams. In other words, it was not designed as a group diving up into three units, but three teams were built to create one universe.

LOOΠΔ 1/3 is a combination of girls present on planet earth. These girls portray the most realistic and practical sceneries that can easily be found on the streets or in school. HeeJin, HyunJin, HaSeul and ViVi start their stories in France, Japan, Iceland, and Hong Kong to become unified as one.

LOOΠΔ / ODD EYE CIRCLE places itself in between the earth and the cosmos. The beginning of ODD EYE CIRCLE was by looking at three moons (ODD). Mutative, or varietal, girls gather to form the ODD EYE CIRCLE, and show themselves by taking control in love relationships instead of waiting passively.

LOOΠΔ / yyxy was also known as ‘Edenism’ as it was placed beyond the earth of 1/3 and the middle earth of ODD EYE CIRCLE, in the place where we call ‘utopia’. But, the girls of Eden decide to deny the rules of Eden to venture off on a forbidden quest to find their identities. The emotions of each girls, faith, hope, love, and anger gather to form a being named yyxy.

As the title suggests, the first track ‘+ +’ is a mash-up of the intro tracks of the albums by LOOΠΔ 1/3, ODD EYE CIRCLE, and yyxy.

The titled track ‘Hi High’ is a song in the genre of Hi Energy, emitting positive energy that the gathering of the twelve members create. The desire to play hard-to-get is portrayed in the lyrics through the characters of each member. HeeJin says, “I don’t want to pass my love on to you so easily,” while HyunJin says, “because I’m that pretty girl,” and Choerry says, “I’m not playing hard-to-get but boys will be boys, watch out, watch out,” telling what is on their minds candidly. The high BPM like a high-speed sprint along with melodies pouring down, and splendid track arrangements forces the listeners to hold their breath and focus on the music.

The official music video of ‘Hi High’, directed by the visual director Digipedi, narrates how LOOΠΔ 1/3 meets ODD EYE CIRCLE, and how these girls unite with yyxy to soar to the sky, with countless visual symbolisms hidden in the scenes.

The lead-off single ‘favOriTe’ is the iconic signature sound of LOOΠΔ, completed with beats and synth stabs that previous girl-groups have never tried before.

‘열기 (9)’, is a track that proves a point that even without aggressive tempo, the temperature of the music can become heated up by the fervor of the girls. Along with it, a track with commercial sound that grabs you like love at first sight.

‘Perfect Love’, and a musical suggestion for you to become brave through the luxury of imagination that everyone cherishes in a corner of their hearts.

‘Stylish’ complete [+ +], the first album of LOOΠΔ with musical elements of LOOΠΔ 1/3, ODD EYE CIRCLE, and yyxy.

LOOΠΔ, building LOONAverse with belief and certainty, finally gathers all twelve members and stands on their first stepping stone.[14]

Singles

"favOriTe" was released as a pre-debut single on August 7.[15]

"Hi High" was released as the title track in conjunction with the EP on August 20. On August 17, a music video teaser was released.[16]

Commercial performance

++ debuted at number 2 on the Gaon Album Chart, at number 4 on the US World Albums and US Heatseekers Albums and at number 20 on the US Independent Albums.

The album was the 6th best-selling album of August 2018, with 41,583 physical copies sold.[17]

Track listing

No.TitleLyricsMusicArrangementLength
1."++" 
  • Hwang Hyun
  • NOPARI
  • GDLO (MonoTree)
  • Artronic Waves
  • Billie Jean (BADD)
  • SlyBerry (BADD)
Hwang Hyun (MonoTree)0:58
2."Hi High"
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
  • Hwang Hyun
  • GDLO (MonoTree)
  • Mayu Wakusaka
  • Hwang Hyun
  • GDLO (MonoTree)
3:16
3."favOriTe"
  • Kim Su-jung
  • Jaden Jeong
  • Billie Jean (BADD)
  • Sophia Pae
  • SlyBerry
  • Kim Jin-hyeong (BADD)
  • Billie Jean (BADD)
  • SlyBerry
  • Kim Jin-hyeong (BADD)
3:14
4."열기 (9)"
  • Seo Jung-Ah
  • Brooke Toia
  • Daniel Caesar
  • Ludwig Lindell
  • Adelen Steen
  3:30
5."Perfect Love"Le'mon
  • Yun Jong Sung (MonoTree)
  • Le'mon
Yun Jong Sung (MonoTree)3:42
6."Stylish"
  • Iggy (OREO)
  • Lambo (OREO)
  • Mike Macdermid
  • Emma O'Gorman
  • Marc Lian
  • David Brant
  • Iggy (OREO)
 3:29
Total length:18:09

Charts

Chart (2018) Peak
position
South Korean Albums (Gaon)[18] 2
US Heatseekers Albums (Billboard)[19] 4
US Independent Albums (Billboard)[20] 20
US World Albums (Billboard)[21] 4

Notes

  1. ↑ a joint venture of SBS and MBC

References

  1. ↑ "'이달의 소녀' 앞으로 기대되는 이유". 오마이스타. 2016-11-13. Retrieved 2018-08-16.
  2. ↑ "'이달의 소녀' 희진, 서울 이어 파리 티저 공개 '역대급 스케일'텐아시아". 텐아시아 (in Korean). 2016-10-03. Retrieved 2018-08-16.
  3. ↑ "이달의 소녀, 하슬 공개.. 톰보이 매력텐아시아". 텐아시아 (in Korean). 2016-12-08. Retrieved 2018-08-16.
  4. ↑ "이달의 소녀, 4번째 주인공 여진.. 15세 발랄 상큼소녀텐아시아". 텐아시아 (in Korean). 2017-01-04. Retrieved 2018-08-16.
  5. ↑ "이달의 소녀, 5번째 멤버 '비비'+첫 유닛 티저 공개 '기대감UP'텐아시아". 텐아시아 (in Korean). 2017-02-13. Retrieved 2018-08-16.
  6. ↑ "이달의 소녀 비비, 5번째 솔로 앨범 주인공 낙점…MV 촬영지 '궁금증 UP'텐아시아". 텐아시아 (in Korean). 2017-04-05. Retrieved 2018-08-16.
  7. ↑ "이달의 소녀, 여섯 번째 멤버 김립 공개 "NEW 빌드업 소녀"텐아시아". 텐아시아 (in Korean). 2017-05-15. Retrieved 2018-08-16.
  8. ↑ "이달의 소녀, 7번째 멤버 진솔 공개…'男心홀릭' 여신 비주얼텐아시아". 텐아시아 (in Korean). 2017-06-13. Retrieved 2018-08-16.
  9. ↑ "이달의 소녀, 8번째 멤버 최리 공개…우아한 걸크러시텐아시아". 텐아시아 (in Korean). 2017-07-12. Retrieved 2018-08-16.
  10. ↑ "이달의 소녀 이브, 방탄소년단 이어 美아이튠즈 TOP4 '기염'텐아시아". 텐아시아 (in Korean). 2017-11-30. Retrieved 2018-08-16.
  11. ↑ "이달의 소녀 열 번째 멤버 '츄', '하트 어택' 음원+뮤비 공개텐아시아". 텐아시아 (in Korean). 2017-12-28. Retrieved 2018-08-16.
  12. ↑ "이달의 소녀 11번째 멤버 고원, 솔로 싱글 오늘(30일) 정오 공개텐아시아". 텐아시아 (in Korean). 2018-01-30. Retrieved 2018-08-16.
  13. ↑ "이달의 소녀(LOOΠΔ) on Twitter". Twitter. Retrieved 2018-08-16.
  14. ↑ loonatheworld (2018-08-20), [MV] 이달의 소녀 (LOONA) "Hi High", retrieved 2018-08-20
  15. ↑ "K-Pop Girl Group Loona Releases First Single as Full Act: Watch 'favOriTe' Music Video". Billboard. Retrieved 2018-08-16.
  16. ↑ "Loona Announces First Formal Single 'Hi High': Watch a Teaser". Billboard. Retrieved 2018-08-19.
  17. ↑ "August 2018 - Album Chart". gaonchart.co.kr. Retrieved 2018-09-06.
  18. ↑ "Gaon Album Chart – Week 34, 2018". Gaon Chart (in Korean). Retrieved August 30, 2018.
  19. ↑ "Loona Chart History (Heatseekers Albums)". Billboard. Retrieved September 2, 2018.
  20. ↑ "Loona Chart History (Independent Albums)". Billboard. Retrieved August 28, 2018.
  21. ↑ "Loona Chart History (World Albums)". Billboard. Retrieved August 28, 2018.
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