streamie

English

Etymology

stream +‎ -ie

Noun

streamie (plural streamies)

  1. (marketing) An consumer who frequently listens to, views and interacts with streaming media on the Internet.
    • 2004, Christopher H. Sterling, Encyclopedia of Radio 3-Volume Set, →ISBN, page 1244:
      As a group, streamies represent a very desirable demographic for advertisers. Streamies are among the most active group of internet users, spending more time on-line than the average internet user.
    • 2005, Alan Kvanli, ‎Robert Pavur, & ‎Kellie Keeling, Concise Managerial Statistics, →ISBN:
      Many streamies use their office PCs to tune in to their favorite stations. Some use Web radio as a way to keep up with hometown news from a distance. In particular, sporting event broadcasts are very popular with streamies. Marketing analysts have noticed that the proportion of Internet users who are streamies is increasing.
    • 2006, Joe Follansbee, Hands-On Guide to Streaming Media, →ISBN:
      The streamie has important demographic characteristics that make them attractive marketing targets.

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