sponcon
English
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Noun
sponcon (uncountable)
- Advertisements—particularly in social media—misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles
- 2019 March 22, Chavie Lieber, “Toy unboxing videos have taken over YouTube. Some experts say they exploit kids.”, in Vox:
- “Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”
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