sponcon

English
This English term is a hot word. Its inclusion on Wiktionary is provisional.

Etymology

Blend of sponsored +‎ content

Noun

sponcon (uncountable)

  1. Advertisements—particularly in social media—misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles
    • 2019 March 22, Chavie Lieber, “Toy unboxing videos have taken over YouTube. Some experts say they exploit kids.”, in Vox‎:
      “Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”

Anagrams
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.