soft launch
English
Noun
soft launch (plural soft launches)
- (marketing) The release of a product or service, particularly software, to a limited audience in order to gain data on the product’s usage and acceptance by customers.
- Synonym: soft opening
- (aeronautics, rocketry) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
Antonyms
Derived terms
- soft-launching
Translations
release of a product or service to a limited audience
See also
- cold launch
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