pointcasting
English
Noun
pointcasting (uncountable)
- Transmission of targeted information to a single person
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- This is referred to as pointcasting, as opposed to broadcasting.
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- Pointcasting is a service that allows customers to click on ads that interest them.
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- The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.
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Anagrams
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