plasticize

• plasticise

plastic +‎ -ize

plasticize (third-person singular simple present plasticizes, present participle plasticizing, simple past and past participle plasticized)

1. (transitive) To make something more plastic, especially by adding a plasticizer
2. (intransitive) To become more plastic
3. (transitive) To capitalize on something with ignorance to its significance or true value; to exploit something for monetary gain