low-hanging fruit

• low hanging fruit

low-hanging fruit (plural low-hanging fruits)

1. (idiomatic) Easily obtained gains; what can be obtained by readily available means.
   • 2010 Dany Shukrun, UCC F2F "But, we want to identify, the low-hanging fruit that we can harvest this year!"
   • 2008, Thomas F. Schaller, Whistling Past Dixie: How Democrats Can Win Without the South, page 166:

     But, Florida aside, the low-hanging fruit is not in Dixie.

   • 2007, Nick Johnstone, Environmental Policy and Corporate Behaviour, page 97:

     the low-hanging fruit are picked first

   • 2004, Sarah James, The Natural Step for Communities: How Cities and Towns Can Change to, page 201:

     Low-hanging fruits are those actions that garner early agreement and that are obtainable in the short run.

• easy pickings
• like a ripe plum