gimmick

Unknown. Possibly a rough anagram of magic.

• (UK) IPA^(key): /ˈɡɪm.ɪk/
• Rhymes: -ɪmɪk

gimmick (plural gimmicks)

1. A trick or device used to attain some end.

   The box had a gimmick to make the coin appear to vanish.

   • April 19 2002, Scott Tobias, AV Club Fightville

     Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.

2. A clever ploy or strategy.

   The contest was a gimmick to get people to sign up for their mailing list.

3. (electronics) A gimmick capacitor.

• gimmicky
• gimmickry

gimmick (third-person singular simple present gimmicks, present participle gimmicking, simple past and past participle gimmicked)

1. To rig or set up with a trick or device.

   The magician's box was gimmicked with a wire that made it appear to open on its own.

From English gimmick.

• IPA^(key): /ɡi.mik/

gimmick m (plural gimmicks)

1. gimmick