genericization

English

Etymology

generic +‎ -ization

Noun

genericization (countable and uncountable, plural genericizations)

The process of becoming generic.
(law) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

Synonyms

(process of becoming generic): See also Thesaurus:generalization
(trademark): trademark erosion

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