genderism

gender +‎ -ism

genderism (countable and uncountable, plural genderisms)

1. (usually uncountable) A belief that gender is rigid, usually a belief that it is binary, comprising male and female, and that the aspects of a person's gender are inherently linked to their sex at birth.
2. (countable) A gendered or gender-stereotyped behaviour, activity or statement.
   • 1980, Carol Esparza Champion, Face-ism in Texas and Mexico, in The Borderlands Journal:

     Cross-cultural studies of sex-differences, sex roles, and genderisms have long been recognized as a method of identifying women in traditional roles.

   • 1986, Christine Louise Williams, Women Marines and Male Nurses:

     However, the main drawback of Goffman's theory is that it fails to account for certain asymmetries in the performance of these "genderisms". The most important of these is the fact that men seem to be much more instrumental in initiating the performance of these genderisms than women are.

   • 1998, Ann C. Hall, Delights, Desires, and Dilemmas (→ISBN), page 23:

     One of the ways that "femininity" of the beauty myth is promoted is through the display of genderisms in advertisements. Essentially, the purpose of a print ad is to get the message across at a glance; thus, considerable control is exercised [...]

• demersing, misgender