antimarketing
English
Adjective
antimarketing (comparative more antimarketing, superlative most antimarketing)
- Opposing marketing.
- 1989, John E. G. Bateson, Managing services marketing: text and readings
- This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.
- 1989, John E. G. Bateson, Managing services marketing: text and readings
Portuguese
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