ambush marketing

English

Noun

ambush marketing (uncountable)

(business) A marketing strategy wherein advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.

Translations

strategy wherein advertisers associate themselves with an event without paying any sponsorship fee

Portuguese: marketing de emboscada m

This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.