advertorial

English

Etymology

Blend of advertisement +‎ editorial, 1946.[1]

Pronunciation

(General American) IPA^(key): /ˌædvɚˈtɔɹi.əl/
(Received Pronunciation) IPA^(key): /ˈæd.vɜːˌtɔːɹ.i.əl/

Noun

advertorial (plural advertorials)

An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

Translations

advertisement presented as editorial

French: publirédactionnel (fr) m, publireportage (fr) m
German: Advertorial n
Italian: pubbliredazionale m

Spanish: publirreportaje m, infomercial m
Turkish: tanıtıcı reklam (tr), haber-ilan (tr)

References

“advertorial” in Merriam–Webster Online Dictionary.

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