Retro style

Up until the 1960s, interiors were often decorated with antiques. During the 1960s in London, shops started selling pieces of second-hand furniture. These shops were different from the previous antique shops because they sold daily life objects from the recent past. These objects used to be seen as junk: Victorian enamel signs, stuffed bears, old furniture painted with union jacks, bowler hats etc. A new way of producing and consuming the past emerged and a broader range of objects from the recent past was used for new designs.[13]

Before the word ‘retro’ came into use in the 1970s, the practice of adopting old styles for new designs was already common. Throughout the 19th and 20th centuries, designers borrowed from the past, for example, classicistic style.[14] The difference is that since the 1960s people started to refer to the recent past.

In the 1980s, design history emerged as a discipline and several histories of design were published. The access to these overviews and the ability to experiment with computer design programs has caused an increase of retro designed objects in the last decades.[15]

Retro lamp by IKEA, referring to the 1970s

Interior design magazines often show retro style as an interior decoration of mixed styles and objects from the past, second hand and new. For example, 1970s patterned wallpapers, combined with second-hand furniture also from the 1970s, the 1960s or 1950s. The value of old artifact has increased because the object used to be considered old-fashioned and every day.[16] In this case ‘retro’ indicates a value and that is also partly why today’s retailers produce new objects in an old style.

In graphic design too, long before the use of the word ‘retro’, referencing to earlier graphic characteristics was done. William Morris can be seen as an example, for i.a. book design he adopted Medieval production and stylistic models in 1891.[17] Furthermore, in the beginning of the twentieth century, Gothic, Baroque and Rococo motifs were used for new products.[18] In typography classicism has always been an influence and throughout the 20th century, early woodcut printing too. The introduction of the technique of photocomposition to typesetting in the 1960s allowed typographers greater flexibility in the selection and arrangement of type styles and sizes. For example, psychedelic typefaces were developed gaining inspiration from Art Nouveau and other cultures.[19] Historicist styles are also used is in the promotion and packaging of food and household products, referring to childhood memories and domestic nostalgic ideals.[20]

A 1940s retro-style dress with turban, designed in a modern electric blue, modeled by Karlie Kloss at a 2011 Anna Sui show

The terms "retro fashion" and "vintage fashion" are sometimes used interchangeably and therefore can cause confusion as to what is really meant. The term "retro fashion" (also known as "vintage inspired") refers to new clothing, shoes, and accessories that are designed to resemble clothing, shoes, and accessories that are at least 13 years old or older. "Vintage fashion" (or "vintage clothing") refers to the original (old) clothing the new designs are based on. So in simple terms, new clothes that look old are called "retro" and clothes that look old because they are old are called "vintage".

An example of retro fashion is 1970s and 1980s sportswear; soccer jackets, jerseys, and T-shirts with former logos of the soccer associations are very popular; their designs commonly remember the old days by using lines in the sides and combinations of colors characteristic of those times. A specific case is the 1970 FIFA World Cup held in Mexico. Its logo and font type are used in a variety of retro sports garments. Brands such as Adidas, Puma and Nike have their own divisions specialized in retro products. Some soccer, baseball and basketball clubs also have re-edited their former garments to raise their sales. See also Throwback uniform.

In the early 2010s, there was a revival of pastel and neon colors, stereotypically associated with 1980s and early 1990s fashion (with the 1980s pastel revival itself actually being a rebirth of a 1950s trend). Also in the early 2010s, late 1980s style high waisted mom jeans made a comeback with female hipsters. Nowadays, 1990s fashion has made a comeback, many of the fabrics and patterns ubiquitous to the decade (such as crushed velvet and floral) are popular now in the 2010s. Dr. Martens, a shoe brand popular in the 1990s has also made a strong comeback in the early 2010s. 2011–12 was the British company's best selling season of all time.[21]

When an older style of athletic shoe is manufactured again by a shoe company years or decades later it is referred to as a "reissue".

A 1950s-era poster in pop-art style, the style on which retro art is based

The style now called "retro art" is a genre of pop art which was developed in the 1940s and 1950s, in response to a need for bold, eye-catching graphics that were easy to reproduce on simple presses available at the time in major centres. Retro advertising art has experienced a resurgence in popularity since its style is distinctive from modern computer-generated styling. Contemporary artist Anne Taintor uses retro advertising art as the centerpiece for her ongoing commentary on the modern woman. Specific styling features include analog machine design, vintage television program etc.[22]

Perhaps the most famous example of a retro pop-art character is the more generalized form of the Ward Cleaver-styled J. R. "Bob" Dobbs-esque icon which has been widely played off, copied, and parodied.

The 1970s and 1980s brought about a 1950s–early '60s revival with films and television shows such as American Graffiti, M*A*S*H, Grease, Happy Days, The Lords of Flatbush, The Last Picture Show, Next Stop, Greenwich Village, Badlands, The New Mickey Mouse Club, The All-New Mickey Mouse Club, The Wanderers, Stand By Me, Porky's, and Back to the Future being either set in this time period or revivals of properties from that time. There was also the rockabilly revival, the revival of sock hop school dances, Sha Na Na parodying the doo-wop of the 1950s, the Beach Boys becoming a nostalgia act after the success of their Endless Summer compilation, '50s-themed diners becoming popular, the 1950s greaser look greatly influencing the punk subculture, and Billy Joel paying homage to 1950s doo-wop on his album An Innocent Man.

The 1980s and 1990s witnessed a 1960s revival with The Outsiders, The Big Chill, Hairspray, Grease 2, Good Morning Vietnam, Mermaids, Matinee, The Flintstones live-action movie, That Thing You Do!, Forrest Gump (in which the first part of this film took place in the '60s), Shag, The Wonder Years, The Sandlot, Austin Powers, a revival of the cartoon series The Jetsons with new episodes and a movie, the power pop of the decade being influenced by 1960s pop rock, the garage rock revival (with bands like The Cynics), artists like The Monkees, The Beach Boys, the Grateful Dead, and George Harrison making a comeback, and 1960s hits covered by various artists. Examples of such covers are "You Keep Me Hangin' On" by Kim Wilde, "Where Did Our Love Go?" and "Tainted Love" by Soft Cell, "Spirit in the Sky" by Doctor and the Medics, "Harlem Shuffle" by The Rolling Stones, "Dancing in the Street" by David Bowie and Mick Jagger, "The Shoop Shoop Song (It's in His Kiss)" by Cher, and "The Lion Sleeps Tonight" by Tight Fit. The British Invasion, Swinging London, and mod subcultures of the mid-1960s influenced the punk rock, mod revival, new wave, and post-punk of the late 1970s–1980s, as well as the Britpop movement of the mid-1990s. The Woodstock festival of 1969 was also celebrated with Woodstocks '89, '94, and '99. 1960s nostalgia songs were also popular in the 1980s such as "The Boys of Summer" by Don Henley, "Summer of '69" by Bryan Adams, and "'65 Love Affair" by Paul Davis.

The 1990s and 2000s brought a 1970s revival. '70s-oriented films and television shows such as Dazed and Confused, Detroit Rock City, Casino, My Girl, The Stoned Age, The Brady Bunch Movie and its sequel (both of which were remakes of the popular early '70s TV show The Brady Bunch), Forrest Gump (in which the second part of this film took place in the '70s), Boogie Nights (in which the first part of this film took place in the late '70s), That '70s Show, Charlie's Angels, Josie and the Pussycats, Starsky & Hutch, and Fat Albert were released. In the music word, there was a revival of 1970s disco and pop led by artists such as the A*Teens, the Spice Girls, and Jamiroquai; Lenny Kravitz's "It Ain't Over 'Til It's Over" being inspired by Earth, Wind and Fire and Philly soul; grunge being inspired by 1970s punk rock; Sugar Ray's "Every Morning" having a '70s-themed music video; Mark Wills's "19 Somethin'" paying tribute to 1970s and 1980s pop culture; and 1970s hits covered by various artists. Examples of such covers are "I Can See Clearly Now" by Jimmy Cliff, "Baby I Love Your Way" by Big Mountain, "Turn the Beat Around" by Gloria Estefan, "Wild World" by Mr. Big, "O-o-h Child" by Dino, "Wild Night" by John Mellencamp and Meshell Ndegeocello, "Oh Girl" by Paul Young, "Easy" by Faith No More, "Have You Seen Her" by MC Hammer, "Emotion" by the Bee Gees, "Killing Me Softly with His Song" by Fugees, "Love Rollercoaster" by Red Hot Chili Peppers, and "It Only Takes a Minute" by Take That. Samples of 1970s songs were also used in hip-hop songs in the 1990s and 2000s, most notably in the 1990s hip-hop genre G-funk and in songs such as "Gangsta's Paradise" by Coolio. There was also the garage rock revival in the early 2000s with bands such as The Strokes, Jet, and The White Stripes. In 1990s fashion, there was a revival of '70s styles such as sideburns, bell bottoms, and afros.

The late 1990s began the 1980s revival, which grew into the 2000s and 2010s. 1980s-themed films and television shows such as Grosse Pointe Blank, The Wedding Singer, Boogie Nights (the second part of this film took place in the early '80s), Romy and Michele's High School Reunion, Wet Hot American Summer, That '80s Show, and Freaks and Geeks were released in the late 1990s–2000s. I Love the '80s, part of a VH1 series of decade retrospectives, became the most popular of the series and spawned two sequel series. This craze also brought about revivals such as the Star Wars prequels, Inspector Gadget, Michael Bay's Transformers and Teenage Mutant Ninja Turtles films, Masters of the Universe vs. The Snake Men, Miami Vice, G.I. Joe: The Rise of Cobra, and Voltron: Legendary Defender. The post-punk revival took place in the early 2000s, with bands such as Franz Ferdinand and The Killers. Hair metal also experienced a brief resurgence during this time with Bon Jovi's "It's My Life", the Monster Ballads compilation, and VH1's Rock Never Stops Tour. There were also '80s nostalgia songs in the 2000s such as Mark Wills's "1985" and. The 2002 video game Grand Theft Auto: Vice City helped popularize 1980s aesthetics and music among younger generations. 1980s-oriented films and television shows continued into the 2010s, such as Super 8, 21 Jump Street, The Goldbergs, The Carrie Diaries, Moonbeam City, GLOW, Stranger Things, Drive, Everybody Wants Some, It, Cobra Kai, Thor: Ragnarok, Wonder Woman 1984, Kung Fury, and Ready Player One. Numerous 1980s television shows and movies were revived in the 2010s, such as Footloose, Ghostbusters, Adventures in Babysitting, The Karate Kid, Dirty Dancing, ThunderCats (2011), and ThunderCats Roar. A trend for 1980s second-wave synthpop grew at this time along with 1990s-style future house and nu-disco songs by such artists as Katy Perry, Justin Timberlake, and Bruno Mars; '80s-influenced songs include "Shut Up and Dance" by Walk the Moon, "24K Magic" by Bruno Mars, and "Uptown Funk" by Mark Ronson featuring Bruno Mars. In the 2010s, musical genres/subcultures such as vaporwave, synthwave, outrun, retrowave, and lo-fi music emerged that mimicked the aesthetics of the 1980s and 1990s; for example, palm trees on a neon galaxy grid background, or VHS scanlines. The Internet has aided in the celebration of nostalgia through the creation of these subcultures that mimic the past, oftentimes from people who were born after these decades had ended.

The 2010s and 2020s have seen a revival of the 1990s–early 2000s. In 2011, TV channel Nickelodeon established the NickSplat (formerly The '90s Are All That) block on its TeenNick station featuring reruns of 1990s Nickelodeon programs, accompanied by much fanfare on social media. In the early-mid 2010s, "Only '90s kids will remember" memes were popular online, as well as Buzzfeed "'90s kid" quizzes. There have been revivals of '90s–early 2000s television series such as Hey Arnold!, Carmen Sandiego, The X-Files, Fuller House, Saved by the Bell, Girl Meets World, Rocko's Modern Life, Animaniacs, Pinky and the Brain, Mystery Science Theater 3000, Beavis and Butt-Head, The Proud Family, Arrested Development, Teen Titans Go!, The Powerpuff Girls, Blue's Clues, The Chilling Adventures of Sabrina, Kim Possible, Invader Zim, Lizzie McGuire, Gilmore Girls, Raven's Home, Prison Break, and Samurai Jack. There have also been sequels/reboots to '90s–early 2000s films such as Independence Day: Resurgence, Jumanji: Welcome to the Jungle, Space Jam 2, Jurassic World, Jay and Silent Bob Reboot, Beauty and the Beast, Aladdin, The Lion King, Mulan, Finding Dory, and The Incredibles 2, as well as adaptations of '90s–early 2000s franchises such as Goosebumps, Captain Underpants, Artemis Fowl, Power Rangers, Baywatch, A Series of Unfortunate Events, and Sonic the Hedgehog. Television series and movies set in the 1990s or early 2000s such as Captain Marvel, Everything Sucks!, Fresh Off the Boat, Hindsight, Young Sheldon, Schooled, Mid90s, Boyhood, Lady Bird, and Pen15 have been released. New jack swing briefly came back in style in 2018 with "Finesse" by Bruno Mars featuring Cardi B, with a music video inspired by In Living Color. The 2018 song "1999" by Charli XCX and Troye Sivan paid tribute to the pop culture of the late 1990s and the "Y2K aesthetic". There was also an I Love the '90s series that was released in the mid-2000s. The Pokémon franchise, which was at its peak popularity in the late 1990s, experienced a second-wave Pokémania during summer 2016 with Pokémon Go; the theme song to the original Pokémon anime briefly became one of the most downloaded songs on iTunes and Spotify at this time. The Tamagotchi, originally popular in the late '90s–early 2000s, became a hot seller during Christmas seasons in the 2010s. Discontinued 1990s–early 2000s snacks and drinks such as Surge, Crystal Pepsi, Dunk-a-roos, 3D Doritos, and Sprite Remix have been re-released.

Retrogaming is a pastime which is becoming increasingly popular where individuals play video games on vintage computers or vintage game consoles. What constitutes a vintage or retro machine is sometimes open to debate, but typically, most retro gamers are interested in Commodore 64, Amiga 500, Atari 2600, NES, Sega Genesis/Mega Drive, PlayStation, Nintendo 64, Dreamcast, SNES, and classic Game Boy games and consoles. Emulation often plays a part in retrogaming if the original hardware is unavailable.

Retro erotica is usually photography in the style of pinups or pornography typically dating from the 1970s or earlier. It ranges from hardcore to non-nude pinup style photography, often featuring lingerie such as girdles, bullet bras and garter belts and hosiery with hairstyles, makeup, and props fashioned after those periods. Some aficionados distinguish retro (modern photography in an older style) from vintage (actual period photos or film) while others conflate the two as either retro or vintage. There are a number of websites dedicated to both types.

A Qantas Boeing 737-800 (VH-XZP) retrojet seen at Sydney Airport

A handful of airlines have chosen to paint a historical livery on a single selected aircraft in their modern fleet, typically as a marketing device or to commemorate an anniversary.[23][24]