Beamly

Beamly is a digital marketing and technology agency based in London, UK and New York City, United States.[1]

Beamly
Private
Founded2011 (2011)
FoundersErnesto Schmitt, Anthony Rose.
Headquarters
London
Key people
Jason Forbes, Anthony Rose, Ernesto Schmitt.
Number of employees
~150
ParentCoty, Inc.
Websitewww.beamly.com

The British company was founded in April 2011 as tBone TV Limited[2] by Anthony Rose,[3] the ex-CTO of the BBC iPlayer, and Ernesto Schmitt, ex-Board Director of EMI Music. Film Director Simon Miller, Max Bleyleben, and Alex Nunes are also in the founding team.

The company was renamed to Zeebox Limited in August 2011[4] prior to its public launch in November that year[5].

In January 2012, BSkyB bought a stake in Zeebox and announced plans to integrate the software with its offering.[6] In September 2012, Zeebox announced expansion into the US with a commercial partnership with Comcast Cable, NBCUniversal, Viacom and HBO. Comcast, NBCU and Viacom also took minority equity stakes for undisclosed sums.[7] In November 2012, zeebox launched a joint venture in Australia with Network Ten and Foxtel.,[8][9]

In April 2014 the company and software was rebranded as Beamly[10].

In October 2015, Beamly was acquired by COTY[11] for an undisclosed amount.[12]

In December 2019 it was announced that Coty was overhauling Beamly, with the possibility of dissolving the company.[13]

Awards

The company has won the following awards:

  • "App of the year" at the T3 Gadget Awards, 2012
  • "The companion screen prize" at the Connected TV Awards, 2012
  • "Overall Winner" at the Connected TV Awards, 2012
  • Netexplo award winner 2012
  • "Most Innovative Design Or User Interface" 1TVT Awards 2012
  • "Best iPad app of 2012" Mashable, 2012
  • Number 5 in the top 50 best iPhone apps, Time, 2013
  • "Best Social Mobile or Apps startup" The Europas, 2013
  • "Lovie Award Winner / Entertainment: Tablet" The Lovie Awards, 2013
  • "Award for Technical Innovation" The DADI Awards, 2019

In 2012, Zeebox was named amongst the Startups 100.[14]

References
  1. "Why Coty bought social content agency Beamly".
  2. John Moulding. "Anthony Rose reveals some details of his new project tBone".
  3. "Beamly Limited: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 26 March 2018.
  4. Robert Andrews. "Revealed: How Anthony Rose Plans To Revolutionise TV".
  5. Kate Solomon. "iPlayer creator launches Zeebox app for social TV viewing". Retrieved 4 December 2019.
  6. "Zeebox strikes major investment deal with Sky".
  7. Andrews, Robert (27 September 2012). "NBCU, Comcast buy in to Zeebox". paidContent. Archived from the original on 1 October 2012. Retrieved 4 October 2012.
  8. "Foxtel signs Zeebox deal in second screen first". Retrieved 16 March 2013.
  9. Smith, Paul (11 July 2012). "Ten brings Zeebox social TV to Australia". The Australian Financial Review. Retrieved 16 March 2013.
  10. Carolyn Giardina. "Zeebox Rebranded as Social TV App Beamly". Retrieved 4 December 2019.
  11. "COTY Announces Acquisition of Leading Global Digital Marketing Platform Beamly". Coty. 18 October 2015. Archived from the original on 26 December 2016.
  12. "Coty Acquires Content Agency Beamly As It Gears Up for P&G Deal". Retrieved 26 March 2018.
  13. https://www.adweek.com/programmatic/cosmetics-giant-coty-confirms-overhaul-of-digital-unit-beamly/
  14. "Startups 100 2012 - zeebox". Archived from the original on 8 July 2012. Retrieved 2012-07-13.

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