Yoast SEO

Yoast SEO is a search engine optimization ("SEO") plugin for WordPress. It has 5+ million active installations[2] and has been downloaded more than 202 million times[3].

Yoast
Developer(s)Yoast BV
Stable release
14.4.1 [1] / 23 June 2020 (2020-06-23)
Repository
TypeSearch-engine optimization
LicenseFree and Premium versions
Websiteyoast.com

History

Yoast SEO was originally named WordPress SEO and was developed as a WordPress plugin in 2010 by Joost de Valk while he continued his full-time role as SEO consultant. In 2012, the plug-in was renamed Yoast SEO. In 2012, a premium version of the plug-in was launched.[4] In 2015, Yoast hosted the first YoastCon conference which was hosted at the Lindenberg in Nijmegen. YoastCon 2017 and 2019 were held at De Vereeniging in Nijmegen.[5]

Company

Yoast SEO can trace its origins to 2005 when Joost de Valk launched a website named "joostdevalk.nl".[6] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010.[7][8]

Initially, Yoast focused on SEO consultancy[9] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of Yoast SEO was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin.[10].

According to Yoast, as of September 2018 they have almost 100 employees of which 85 are based in their HQ in Wijchen, Netherlands.[11]


Reception

The software runs on more than 9 million sites and on 11.4% of the top 1 million sites in the world.[12] On WordPress alone, it has amassed over five million downloads. Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[13] Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins".[14]


Other Products

Yoast developed other technologies that works in the WordPress ecosystem such as, News SEO plugin and Video SEO plugin and they provide SEO courses also.[15]

See also

References
  1. "Yoast SEO - WordPress plugin". Retrieved June 23, 2020.
  2. Lotze, Kristen (October 9, 2018). "The best WordPress plugins: A guide for businesses". TechRepublic. Retrieved December 8, 2018.
  3. WordPress Plugin advanced view
  4. Yoast: About Us
  5. https://yoast.com/yoastcon/
  6. Dunlop, Michael. "How Joost de Valk became a successful internet entrepreneur". incomediary.com. Retrieved December 8, 2018.
  7. "Joost de Valk, founder of Yoast, shares his success story". First Web Designer. March 15, 2016. Retrieved December 8, 2018.
  8. Eisenberg, Bryan (October 7, 2014). "37 SEO Experts Those in the Know Follow". ClickZ. Retrieved December 8, 2018.
  9. "History of Yoast".
  10. Chandler, Jeff (April 14, 2016). "Syed Balkhi Acquires Google Analytics by Yoast, Renames to MonsterInsights". WP Tavern.
  11. "Internetbedrijf Yoast neemt Wijchens plein over". September 2018.
  12. "Yoast Plugin Usage Statistics". BuiltWith. Retrieved July 2, 2018.
  13. Balkhi, Syed. "WordPress SEO by Yoast". WPBeginner.
  14. David, Michael (2015). WordPress Search Engine Optimization. Packt Publishing Ltd. p. 264. ISBN 978-1-78588-764-2 – via Google Books.
  15. https://wordpress.org/plugins/wordpress-seo/
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.