Yandy.com

Yandy.com is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women's apparel.

Yandy.com of PEI Holdings
IndustryWomen's apparel, lingerie, BDSM items
Founded2007
FoundersCo-CEOs: Aras Koktas + Jeff Watton
HeadquartersPhoenix, Arizona
ProductsLingerie, Halloween Costumes, Swimwear, Activewear, Dancewear, Dresses, Shoes
Websitewww.yandy.com

History

Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders.[1] The company was founded in 2007[2] by Chad Horstman and his brother Evan[3] in Scottsdale, Arizona.[4] By 2018 the company employed over 80 full-time employees and boasts a 30,000 square foot warehouse.[5]

Chad Horstman served as the company's CEO from its founding until 2017 and remains a member of the company's Board of Directors.[6] In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to hold Co-CEO titles.

When Yandy.com began they sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, the company began selling its own branded costumes.[7] The company now creates lingerie, everyday intimates,[8][9] Halloween costumes,[10] swimwear,[11] and other women's apparel.[12] As a part of its lingerie collection, it has produced a line of princess lingerie sets.[8] Halloween costumes have included looks inspired by political figures,[13] celebrities,[14] memes,[15][16] cultural events,[17] and popular culture trends,[18][19] along with some more common Halloween themes.[1][20] Yandy.com also carries plus-sized products.[21]

Yandy.com Vice President of Merchandising, Pilar Quintana-Williams, has over 10 years of merchandise experience in the lingerie field and is responsible for Yandy.com's exclusive collections.[22]

Apparel

Yandy.com carries over 5,000 lingerie related products ranging from sizes X-Small to 6X. The site also contains over 2,000 Halloween products and accessories and [23][24] 700 individual swimwear products ranging from sizes X-Small to 6X.

Fashion shows and partnerships

Fashion Shows

Yandy.com's swimwear collections have been shown at New York Fashion Week,[25] Miami Swim Week,[26] and Scottsdale Fashion Week.[27] The company also produced the first ever Halloween costume fashion show at New York Fashion Week in September 2016.[28][29] The show, staged at Pier 59 Studios,[30] featured 39 different costumes designed by the company.[31]

Partnerships

In 2017, Yandy.com became the swimsuit sponsor for the 2017 Miss USA Pageant, providing the swimsuits for each of the competition's contestants. The company later sold each design online through its website. The swimsuits were each designed by Pilar Quintana-Williams, the company's vice-president of merchandising.[11] In July 2017, the company received official licensing for their Baywatch swimwear collection.[32] The three styles were designed by Pilar Quintana-Williams, who incorporated the movie silhouettes with current swim fashions.[33]

Criticism

Brave Red Maiden Costume

In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which had clearly been designed as a "sexy" knockoff from The Handmaid's Tale. Several news sources picked up the story and criticized the choice to create and sell this costume.[34][35][36][37][38] Yandy.com quickly withdrew the costume from their site and issued an apology.[39]

Native American Costumes

Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories. The company does not currently list them on their site.

References
  1. "What the CEO behind those ridiculous 'sexy' Halloween costumes has to say". 9 October 2015.
  2. "We Talked to the CEO Behind Those Ridiculous "Sexy" Halloween Costumes".
  3. Stampler, Laura. "Meet the People Who Design the Sexy Pizza Costume and Other Risqué Halloween Gear" – via newsfeed.time.com.
  4. Gustafson, Krystina (29 September 2015). "Meet the man behind those sexy Halloween costumes".
  5. "How Yandy Made Sexy Halloween Costumes Go Viral". Cosmopolitan. 2017-10-24. Retrieved 2018-08-24.
  6. http://azbigmedia.com/az-business-leaders/thom-brodeur-named-ceo-yandy-com
  7. Austin, Christina. "Yandy.com owns the sexy Halloween costume business". Fortune.
  8. "You Can Get Disney Princess-Inspired Lingerie Sets for $24 (Yes, It's a Whole New World)". 6 April 2017.
  9. "Here's the ~Revealing~ Holiday Lingerie Women Are Buying Like Crazy". 15 December 2015.
  10. Craggs, Ryan (12 October 2016). "Inevitably, a Sexy Ken Bone Halloween Costume Already Exists".
  11. http://www.cosmopolitan.com/entertainment/a9640577/miss-usa-swimwear-yandy/
  12. "JDA Software executive one of 3 Arizona CEO departures in January".
  13. "A 'Sexy' Donald Trump Costume Exists, So Maybe Skip This Halloween". 22 September 2016.
  14. "Sexy Deadmau5 Costume Is Everything That's Wrong With Halloween". The Huffington Post.
  15. O'Connor, Clare. "How Lingerie Site Yandy Will Make $15 Million This Halloween On 'Sexy' Viral Costumes And SEO".
  16. Wolff-Mann, Ethan. "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall". Money.
  17. Tschorn, Adam (26 August 2015). "Why dressing like a sexy Cecil the Lion this Halloween isn't a totally bad idea" – via LA Times.
  18. "24 ridiculous things that shouldn't be sexy costumes".
  19. Press, LEANNE ITALIE-The Associated. "Is there an 'ick' factor to Trump, Clinton for Halloween?".
  20. Metro.co.uk, Alison Lynch for (30 September 2015). "There is nothing this Halloween costume company can't make 'sexy'".
  21. "Plus Fashion Find: Pascaline Strappy Lace Teddy from Yandy.com - PLUS Model Magazine". 11 February 2017.
  22. "Yandy's Pilar Quintana | The Lingerie Journal". The Lingerie Journal. 2016-07-06. Retrieved 2018-08-24.
  23. "How Yandy Made Sexy Halloween Costumes Go Viral". Cosmopolitan. 2017-10-24. Retrieved 2018-08-23.
  24. Wang, Evelyn. "You Can Now Be "Sexy Fake News" for Halloween". Allure. Retrieved 2018-08-23.
  25. http://www.bizjournals.com/phoenix/news/2017/02/18/yandy-brings-arizona-flair-to-new-york-fashion.html
  26. "All You Need To Know From Miami Swim Week".
  27. http://www.bizjournals.com/phoenix/news/2017/05/02/yandy-becomes-official-swimwear-sponsor-for-miss.html
  28. Fashion&Style (11 September 2016). "Yandy.com Presents NYFW's First Halloween Runway Show [Slide Show]".
  29. "Fashion puts a twist on Halloween costume trends - Reading Eagle - LIFE".
  30. "Photos: Go backstage at top runway shows".
  31. "New York Fashion Week Has Its First Ever Halloween-Themed Show; Yandy.com Bosses Tease Popular Costume Ideas [PHOTOS]". 10 September 2016.
  32. Yandy.com. "Yandy.com Celebrates Baywatch Movie With Inspired-By Swim Collection". GlobeNewswire News Room. Retrieved 2018-08-24.
  33. "Yandy gets official license for Baywatch swimsuit collection". bizjournals.com. Retrieved 2018-08-24.
  34. "Yandy Made a Sexy Handmaid's Tale Halloween Costume - and People Are Furious". PEOPLE.com. Retrieved 2018-09-21.
  35. Gupta, Prachi. "Yandy Is Selling a Sexy Handmaiden's Costume". Jezebel. Retrieved 2018-09-21.
  36. Mercado, Mia. "Sexy 'Handmaid's Tale' Costumes Have Officially Hit The Internet". Bustle. Retrieved 2018-09-21.
  37. Santiago, Amanda Luz Henning. "Here's a sexy 'Handmaid's Tale' Halloween costume that no one asked for". Mashable. Retrieved 2018-09-21.
  38. "This "sexy" Handmaid's Tale outfit is the first (but probably not the last) problematic costume of Halloween 2018". HelloGiggles. Retrieved 2018-09-21.
  39. "Yandy Brave Red Maiden Costume, sexy maiden costume - Yandy.com". www.yandy.com. Retrieved 2018-09-21.
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