YAFM

Ya FM (91.8) is an interactive radio station licensed in March 2015. The station is located in Zvishavane, Zimbabwe.[1][2] [3]

Background

YA FM is a media company that has focus and interest in the Mining ecosystem in Zimbabwe.

YA FM services are subdivided into 4 that is YA FM broadcasting . Great Dyke news 24 Tour de Great Dyke . Radio park services .

YA FM Broadcasting reaches the City of Kwekwe, Gweru and Masvingo, Zvishavane, Shurugwi, Gwanda, Chiredzi and Mberengwa. These regions are predominantly mining communities thus positioning of being voice of the miners and the pulse of the Great Dyke. YA FM reaches out to an estimated 2.5 million people .According to the latest Zamps YA FM is the biggest radio station in the Midlands province and Masvingo provinces.

Great Dyke 24 This is a dedicated online and offline news and information portal about the Great Dyke. It keeps the mining communities, mining companies, government, local and international investors informed about the current affairs within the region. Great Dyke is a mineral rich region but has a lot of untapped potential. The news portal is the vehicle that breaks the shackles within the Great Dyke. www.Greatdykenews24.co.zw

Tour de Great Dyke This YA FM's premium product. The tour is a 550km fun cycle. Tour de Great Dyke is Zimbabwe's biggest cycling event and one of Africa's biggest fun cycles. Tour de Great Dyke has participation of Zimplats, Anglo American, Mimosa mine, African chrome fields, Great Dyke investment. This event reaches an estimated 5 Million people through TV, radio and online partnerships. Tour starts from Darwendale through Chegutu, Kadoma, Kwekwe, Gweru and ends in Zvishavane . Tour de Great Dyke is an affiliate of Zimbabwe Tourism Authority, Chamber of mines and endorsed by the Ministry of Mines and Mining development .

Leadership and Strategy The company is led by a veteran media strategist Munyaradzi Hwengwere who is the Chairman, Veteran broadcaster Alum Mpofu is also on the YA FM board, operationally the company has a General Manager Zane Rance and Marketing strategist Victor Madzedze who has been called the new Joseph Machiva.