Woolmark

Woolmark is a woollen industry trade mark owned by Australian Wool Innovation Limited (AWI).[1]

The Woolmark logo.

Licensure and trade mark
The adidas/Woolmark Company experience at the 2019 Boston Marathon highlighting Australian Merino wool performance clothing.

AWI licenses this trade mark to be used by affiliated vendors on their products as a certification mark that the product conforms to a set of standards laid by the organization.[2] AWI claims that the mark is employed on textile products as an assurance that the product is made of 100% pure new wool.[3] It signifies the brand of wool.[4] The logo was designed by Italian graphic artist Francesco Saroglia (an alias of Italian architect, graphic designer and artist Franco Grignani)[5] and introduced in 1964.[3]

The brand was owned originally by the International Wool Secretariat founded in 1937,[6] which later became the Woolmark Company Private Limited. The trademark came to the ownership of AWI in 2001.

International Woolmark Prize

Woolmark now runs the International Woolmark Prize that recognises outstanding designers across the globe.[7] Originally launched in 1953 with winners Yves Saint Laurent and Karl Lagerfeld, it was suspended. In 2012 it was revived and now over 60 designers internationally are involved.[8]

The Woolmark Company

The Woolmark Company is a subsidiary of Australian Wool Innovation (AWI), a nonprofit organization that conducts research, development and marketing along the global supply chain for Australian wool on behalf of approximately 60,000 woolgrowers that cooperatively fund the company.

Marketing

The Woolmark Company announced a partnership with Adidas and the Boston Athletic Association to design and manufacture the first Best in Class running shirts, which will be given to the top twenty 2018 Boston Marathon finishers in each age group. The shirts will be made of 75 percent merino wool and 25 percent polyamide (nylon).[9]

References
  1. "404-error-page". www.woolmark.com.
  2. "Page Not Found - Wool.com - Australian Wool Innovation". www.wool.com.
  3. "The Woolmark logo, 100% wool". 6 July 2009.
  4. "Quality of wool".
  5. "Franco Grignani: Art as Design 1950-1990 - Estorick Collection". www.estorickcollection.com.
  6. "VADS: the online resource for visual arts - London College of Fashion Woolmark Collection". vads.ac.uk.
  7. "International Woodmark Prize.publisher=International Woodmark Prize". Retrieved 2015-04-20.
  8. "International Woodmark Prize SS15". Men Magazine. 2015-04-25. Retrieved 2015-04-25.
  9. Staff, Writer (2018-03-12). "Adidas, Woolmark partner to develop t-shirts for Boston Marathon". Fashion Network. Retrieved 2018-03-13.
  • Media related to Woolmark at Wikimedia Commons
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