Wildcraft

Wildcraft's first product in the 1990s was a dome tent. The company shifted to manufacturing packs and associated outdoor gear and expanded to multi-terrain footwear and outdoor clothing.[2] In 2014, it rolled out an expanded range of gear including clothing and footwear,[1] hiring an additional 1,000 employees across its factories located in Solan, Visakhapatnam and Bangalore.[3]

Wildcraft, which makes backpacks, rucksacks, camping and hiking equipment, among other things, entered the performance footwear and clothing industry in 2016 adding significant revenues.

The company's products are sold in 175+ exclusive stores and 4,000 multi-branded stores in India,[1] growing by 20-30 stores each year.[4] In December 2014 the company announced they would explore the middle and southeast Asian markets.[3]

Wildcraft products are also available across Middle East & South Asian countries.

In February 2017, it did a tie-up to place Wildcraft in Europe. "From the revenue side, 5-6% of our business comes from exports at present," said co-founder Gaurav Dublish. Wildcraft is also planning to strengthen its presence in 5 lac+ population townships over the next 18–24 months.[5]

Earlier, Wildcraft was run as a hobby with limited commercial focus.[2] Under the management that has led the firm since 2008, it has pursued a strategy of expansion and increased revenue over 100x in less than a decade.[3] According to Dublish, the company grew at a compound annual growth rate of 75% from 2007 to 2012[2] and continued to grow annually at 50% till 2018 & is now pursuing a 25% revenue CAGR. In September 2013, Sequoia Capital, a California-based private equity firm, invested[6] Rs 70 crore, giving it an enterprise valuation of about US$50 million.[4] Wildcraft clocked retail sales of Rs 400 crore in FY 2017, and is looking at a total deployment of Rs 350 crore, to achieve a revenue run-rate of Rs 1,000 crore by 2020.[3]