Why Haven't I Heard from You

The music video was directed by Jon Small and premiered in mid-1994. It begins with Reba and her co-star boyfriend (named Dorothy and Brad in the video) in a restaurant with a mariachi band playing in the background. The boyfriend asks her to “go away together,” and, after a ponderous think about it, she says “YES!!!” The boyfriend then says “I’ll call you at the Hollywood Parlor, at 7.” The word “7” echos as the main set is revealed (a beauty parlor) and the song begins. Reba is then shown with 4 other women trying on different wigs and makeup, getting her nails and face done, dancing, and singing, while Reba waits impatiently by the parlor’s phone for her boyfriend’s call. During the final chorus, Reba and her female cast are seen in black and white suits and top hats as they sing the finale on a grand stage. It then goes back to the restaurant, where Reba is seen initially dozing, but after her boyfriend says her character’s name, she confronts him, saying “You didn’t even call! How dare you leave me in that beauty shop all day!” The video ends as the mariachi band finishes their performance.

The video set was built in such a way that the restaurant set was actually built directly in front of the main salon set. It took 2 days to film.