Warrior (shoes)
Warrior (Chinese: 回力; pinyin: Huílì; lit.: 'back force') is a brand of athletic shoe from China, founded in Shanghai in the 1930s. From the 60s to the early 80s it became a nationwide shoemaker in China.[1] In the mid 80s foreign brands became more popular, and Warrior is often seen as a working class shoe. Nowadays various companies have started importing them to the west, and they are sold along with Feiyue shoes in fashionable areas of Chinese cities.[2][3][4][5][6][7][8][9]
 | |
| Industry | Shoes |
|---|---|
| Founded | 1930s |
| Headquarters | , |
Area served | Asia |
| Products | Basketball Shoes, Ping Pong Shoes, Clubmans, Canvas Shoes, Tennis Shoes, Badminton Shoes |
| Parent | Shanghai Huayi (Group) Company |
| Website | warrior-shoes |
Warrior is owned by Shanghai Huayi, a chemical company.[10] There are also Warrior brand tires, made in a joint venture with Michelin.[11]
See also
- Feiyue, another Chinese shoe brand with a similar history.
References
- Kristie Lu Stout (February 3, 2010). "'Warrior' aims to be China's 'Chuck Taylors'". CNN. Retrieved 19 July 2012.
- Jen Lin-Liu, Sherisse Pham; Frommer's Beijing John Wiley & Sons 2010
- Eugene Perry Link, Richard Madsen, Paul Pickowicz; Popular China: unofficial culture in a globalizing society Rowman & Littlefield, 2002 p18
- Harries, Rhiannon (29 June 2008). "Put on your red shoes". The Independent. Retrieved 19 July 2012.
- Himelfarb, Ellen (April 9, 2011). "Chinese design puts its best foot forward". The Globe and Mail. Retrieved 19 July 2012.
- Fletcher, Ron (August 2, 2009). "Kick starter". The Boston Globe. Retrieved 19 July 2012.
- Burgoyne, Patrick (4 December 2008). "Shumeng Ye and the Book of Warriors". Creative Review. Retrieved 19 July 2012.
- Xu Lin (October 3, 2010). "Fashionistas unite over liberation shoes". The Star. Retrieved 19 July 2012.
- Zhonghua quan guo fu nü lian he hui, Zhonghua quan guo min zu fu nü lian he hui. Guo ji gong zuo bu, Women of China Foreign Language Press 2008 p78
- "Tire, Rubber & Plastic Products as well as Polymers Manufacturing". Shanghai Huayi (Group) Company. Retrieved 19 July 2012.
- Chen, Qide (2011-04-28). "Huayi, Michelin to launch joint car tire product line". China Daily. Retrieved 19 July 2012.
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