WOW: The CatholicTV Challenge

The program first aired on September 6, 2004. It was created by the president of CatholicTV, Father Robert Reed. The show's title was conceived by Sean Ward, coordinator of new media at the network.

The original format, simply called WOW, was used for the first three seasons and styled after Kids Say the Darndest Things. Participants discussed the theme of the day, getting "Wowsers" (simple foam representations of the show's logo) for saying the "deepest" things. At the end, the child with the most Wowsers received a prize.

Beginning in 2007, the format changed to a question-answer game show. Three children, introduced by the animated canine "Nosey the Know-it-All Dog", attempt to answer questions around the day's common theme, called a "Wudabout";[1] Nosey also asks any tie-breaker and "Super Challenge" questions.

After five minutes, the high scorer moves on and another set of three contestants is introduced; after three rounds, each five minutes long, the three winners compete in the Final Challenge. The winner of this round receives a prize.

Since the purpose of the show is to convey an understanding of basic Catholic beliefs to viewers both young and old, the series actively gives prospective contestants any and all questions with the answers for study one month in advance of the taping.