Women's National Basketball Association

The creation of the WNBA was officially approved by the NBA Board of Governors on April 22, 1996,[1] and announced at a press conference with Rebecca Lobo, Lisa Leslie, and Sheryl Swoopes in attendance.[2] The new WNBA had to compete with the recently formed American Basketball League, another professional women's basketball league that began play in the fall of 1996 but would cease operation during its 1998–99 season.

The WNBA began with eight teams: the Charlotte Sting, Cleveland Rockers, Houston Comets, and New York Liberty in the Eastern Conference; and the Los Angeles Sparks, Phoenix Mercury, Sacramento Monarchs, and Utah Starzz in the Western Conference.[3]

While not the first major women's professional basketball league in the United States (a distinction held by the defunct WBL), the WNBA is the only league to receive full backing of the NBA.[4] The WNBA logo, "Logo Woman", paralleled the NBA logo and was selected out of 50 different designs.[3]

On the heels of a much-publicized gold medal run by the 1996 USA Basketball Women's National Team at the 1996 Summer Olympic Games, the WNBA began its first season on June 21, 1997 to little fanfare. The first WNBA game featured the New York Liberty facing the Los Angeles Sparks in Los Angeles. The game was televised nationally in the United States on the NBC television network. At the start of the 1997 season, the WNBA had television deals in place with NBC (NBA rights holder), and the Walt Disney Company and Hearst Corporation joint venture channels, ESPN and Lifetime Television Network, respectively. Penny Toler scored the league's first point.[5][6]

The WNBA centered its marketing campaign, dubbed "We Got Next", around stars Rebecca Lobo, Lisa Leslie, and Sheryl Swoopes.[7] In the league's first season, Leslie's Los Angeles Sparks underperformed, and Swoopes sat out much of the season due to her pregnancy. The WNBA's true star in 1997 was WNBA MVP Cynthia Cooper, Swoopes' teammate on the Houston Comets. The Comets defeated Lobo's New York Liberty in the first WNBA Championship game. The initial "We Got Next" advertisement ran before each WNBA season until it was replaced with the "We Got Game" campaign.

Sheryl Swoopes, the first player signed (shown in 2008)

Two teams were added in 1998 (Detroit and Washington),[8] and two more were added in 1999 (Orlando and Minnesota), bringing the number of teams in the league up to twelve.[9] The 1999 season began with a collective bargaining agreement between players and the league,[10] marking the first collective bargaining agreement to be signed in the history of women's professional sports. The WNBA also announced in 1999 that it would add four more teams for the 2000 season (the Indiana Fever, the Seattle Storm, the Miami Sol, and the Portland Fire), bringing the league up to 16 teams, with WNBA President Val Ackerman discussing expansion: "This won't be the end of it. We expect to keep growing the league."[11]

In 1999, the league's chief competition, the American Basketball League, folded. Many of the ABL's star players, including several Olympic gold medalists (such as Nikki McCray and Dawn Staley) and a number of standout college performers (including Kate Starbird and Jennifer Rizzotti), then joined the rosters of WNBA teams and, in so doing, enhanced the overall quality of play in the league. When a lockout resulted in an abbreviated NBA season, the WNBA saw faltering TV viewership.

On May 23, 2000, the Houston Comets became the first WNBA team to be invited to the White House Rose Garden. Before this invitation, only men's sports teams had traveled to the White House.

At the end of the 2000 season, the Houston Comets won their fourth championship, capturing every title since the league's inception. Led by the "Big Three" of Sheryl Swoopes, Tina Thompson, and four-time Finals MVP Cynthia Cooper, the Comets dominated every team in the league. Under head coach Van Chancellor, the team posted a 98–24 record through their first four seasons (16–3 in the Playoffs). After 2000, Cooper retired from the league, and the Comets' dynasty came to an end.

Lisa Leslie of the Sparks

The top contender in the 2001 season was the Los Angeles Sparks. Led by Lisa Leslie, the Sparks posted a regular-season record of 28–4. They advanced to their first ever WNBA Finals and swept the Charlotte Sting.

Looking to repeat in 2002, the Sparks again made a strong run toward the postseason, going 25–7 in the regular season under head coach Michael Cooper, formerly of the Los Angeles Lakers. Again, Leslie dominated opponents throughout the Playoffs, leading the Sparks to a perfect 6–0 record through all three rounds, beating the New York Liberty in the 2002 Finals.

Teams and the league were collectively owned by the NBA until the end of 2002, when the NBA sold WNBA teams either to their NBA counterparts in the same city or to a third party, as a result of the dot-com bubble. This led to two teams moving: Utah moved to San Antonio, and Orlando moved to Connecticut and became the first WNBA team to be owned by a third party instead of an NBA franchise. This sale of teams also led to two teams folding, the Miami Sol and Portland Fire, because new owners could not be found.

The WNBA Players Association threatened to strike in 2003 if a new deal was not worked out between players and the league. The result was a delay in the start of the 2003 preseason. The 2003 WNBA Draft was also delayed and negative publicity was gained from this strike.[12]

After taking over a struggling franchise in 2002, former Detroit Pistons forward Bill Laimbeer had high hopes for the Detroit Shock in 2003. The team was just 9–23 in 2002. The Shock had three all-stars in the 2003 All-Star Game (Swin Cash, Cheryl Ford, and Deanna Nolan). Laimbeer orchestrated a worst-to-first turnaround and the Shock finished the season 25–9 in first place in the Eastern Conference. Winning the first two rounds of the Playoffs, the Shock faced two-time champion Los Angeles Sparks and Lisa Leslie in the 2003 Finals. The Shock beat the Sparks, winning game three on a three-pointer by Deanna Nolan.

Bill Laimbeer

After the 2003 season, the Cleveland Rockers, one of the league's original eight teams, folded because the owners were unwilling to continue operating the franchise.

Val Ackerman, the first WNBA president, resigned effective February 1, 2005, citing the desire to spend more time with her family. Ackerman later became president of USA Basketball. On February 15, 2005, NBA Commissioner David Stern announced that Donna Orender, who had been serving as the Senior Vice President of the PGA Tour and who had played for several teams in the now-defunct Women's Pro Basketball League, would be Ackerman's successor as of April 2005.

The WNBA awarded an expansion team to Chicago (later named the Sky) in February 2006. In the off-season, a set of rule changes was approved that made the WNBA more like the NBA.[13]

In 2006, the league became the first team-oriented women's professional sports league to exist for ten consecutive seasons.[14] On the occasion of the tenth anniversary, the WNBA released its All-Decade Team, comprising the ten WNBA players to have contributed, through on-court play and off-court activities, the most to women's basketball during the league's existence.

After missing out on the Finals in 2004 and 2005, the Shock bounced back in 2006 behind newly acquired Katie Smith, along with six remaining members from their 2003 Finals run (Cash, Ford, Holland-Corn, Nolan, Powell, and Riley). The Shock finished second in the Eastern Conference and knocked off first-seeded Connecticut in the second round of the Playoffs. The Shock faced reigning champion Sacramento Monarchs in a five-game series. The Shock won game five on their home floor.

Diana Taurasi of the Mercury

In December 2006, the Charlotte Bobcats organization announced it would no longer operate the Charlotte Sting. Soon after, the WNBA announced that the Sting would not operate for 2007. A dispersal draft was held on January 8, 2007. Teams selected in inverse order of their 2006 records; Chicago received the first pick.

Former Los Angeles Lakers championship coach Paul Westhead was named head coach of the Phoenix Mercury on October 11, 2005, bringing his up-tempo style of play to the WNBA. This fast-paced offense was perfect for his team, especially after the league shortened the shot clock from 30 seconds to 24 seconds in 2006. Much like the early Houston Comets championship teams, the Phoenix Mercury had risen to prominence led by their own "Big Three" of Cappie Pondexter, Diana Taurasi, and Penny Taylor.

The Mercury was well-suited for the fast offense behind these three players. Phoenix averaged a league-record 88.97 points per game in 2007; teams could not keep up with the new style of play, and the Mercury were propelled into first place in the Western Conference. Facing the reigning champion Detroit Shock, the Mercury imposed their high-scoring offense with hopes of capturing their first title in franchise history. Averaging 93.2 points per game in the Finals series, the Mercury beat Detroit on their home floor in front of 22,076 fans in game five to claim their first-ever WNBA title.

In October 2007 the WNBA awarded another expansion franchise to Atlanta. Atlanta businessman Ron Terwilliger was the original owner of the new team. Citizens of Atlanta were able to vote for their choices for the new team's nickname and colors.[15] The Dream, as they were named, played their first regular-season game on May 17, which was a 67–100 loss to the Connecticut Sun.

Paul Westhead resigned from the Mercury after capturing the 2007 title and Penny Taylor opted to stay home to prepare for the 2008 Summer Olympics, causing the Mercury to falter in 2008. The team posted a 16–18 record and became the first team in WNBA history to miss the Playoffs after winning the championship in the previous season. In their place, the Detroit Shock won their third championship under coach Bill Laimbeer, solidifying their place in WNBA history before Laimbeer resigned early in 2009, effectively ending the Shock dynasty.

During the 2008 regular season, the first-ever outdoor professional basketball game in North America was played at Arthur Ashe Stadium in New York City.[16][17] The Indiana Fever defeated the New York Liberty 71–55 in front of over 19,000 fans.

Late in 2008, the WNBA took over ownership of one of the league's original franchises, the Houston Comets. The Comets ceased operations on December 1, 2008, after no owners for the franchise could be found.[18] A dispersal draft took place on December 8, 2008, and with the first pick, Sancho Lyttle was taken by the Atlanta Dream.

After an unsatisfying conclusion in 2008, the Mercury looked to bounce back to championship caliber. New head coach Corey Gaines implemented Paul Westhead's style of play, and the Mercury averaged 92.82 points per game throughout the 2009 season. Helped by the return of Penny Taylor, the Mercury once again locked up first place in the Western Conference and advanced to the 2009 Finals. The championship series was a battle of contrasting styles as the Mercury (number one league offense, 92.82 points per game) had to face the Indiana Fever (number three league defense, 73.55 points per game). The series went five games, including arguably one of the most thrilling games in WNBA history in game one of the series (Phoenix won in overtime, 120–116. The Mercury beat the Fever in game five, this time on their home court, to capture their second WNBA championship.

Not only did Paul Westhead's system influence his Mercury team, but it created a domino effect throughout the league. Young athletic players were capable of scoring more and playing at a faster pace. As a league, the 2010 average of 80.35 points per game was the best, far surpassing the 69.2 average in the league's inaugural season.

Sylvia Fowles of the Sky

On October 20, 2009, the WNBA announced that the Detroit Shock would relocate to Tulsa, Oklahoma; the team is called the Tulsa Shock.[19] On November 20, 2009, the WNBA announced that the Sacramento Monarchs had folded due to lack of support from its current owners, the Maloof family, who were also the owners of the Sacramento Kings at the time. The league announced it would seek new owners to relocate the team to the San Francisco Bay area; however, no ownership was found and a dispersal draft was held on December 14, 2009.

The 2010 season saw a tight race in the East, with three teams being tied for first place on the final day of the regular season. Five of the six teams in the East were in first place at some point during the season. The East held a .681 winning percentage over the West, its highest ever. In the 2010 Finals, two new teams represented each conference: the Seattle Storm and the Atlanta Dream. Seattle made their first finals appearance since winning it all in 2004 and Atlanta, coming into the playoffs as a four seed, impressively swept its opponents in the first two rounds to advance to the Finals in only the third year of the team's existence.

After the 2010 season, President Orender announced she would be resigning from her position as of December 31. On April 21, 2011, NBA commissioner David Stern announced that former Girl Scouts of the USA Senior Vice President and Chief Marketing Officer Laurel J. Richie would assume duties as President on May 16, 2011.

The 2011 season began with strong publicity helped by the rising young stars of the league and the NBA lockout.[20] The 2011 NBA lockout began on July 1, 2011. Unlike the previous lockout, which affected the WNBA, president Laurel J. Richie confirmed that this lockout would not affect the WNBA. If the NBA season was shortened or canceled, the 2012 WNBA season (including the WNBA teams still owned by NBA owners) would run as planned. The lockout ended on November 26, and NBA teams would play a 66-game regular season following the lockout.

Many news outlets began covering the league more frequently. NBA TV, the television home of the NBA scheduled over 70 regular-season games to be televised (along with a dozen more on ESPN2 and ABC). The new influx of young talent into the league gave many teams something to be excited about. Players like Candace Parker of the Sparks, Maya Moore of the Lynx, DeWanna Bonner of the Mercury, Angel McCoughtry of the Dream, Sylvia Fowles of the Sky, Tina Charles of the Sun, and Liz Cambage of the Shock brought a new level of excitement to the game, adding talent to the teams of young veterans such as Diana Taurasi, Seimone Augustus and Cappie Pondexter. The level of play seemed to be evidenced by higher scoring, better defense, and higher shooting percentages. By the end of the 2011 regular season, nine of the twelve teams in the league had increased attendance over their 2010 averages.[21]

Connecticut Sun center Tina Charles set a league record for double-doubles in a season with 23. Also, Sylvia Fowles of the Chicago Sky became only the second player in WNBA history to finish a season averaging at least 20 points (20.0ppg) and 10 rebounds (10.2rpg) per game. The San Antonio Silver Stars experienced boosts from their young players as well; rookie Danielle Adams scored 32 points off the bench in June and fellow rookie Danielle Robinson had a 36-point game in September. Atlanta Dream forward Angel McCoughtry was the first player in league history to average over 20 points per game (21.6ppg) while playing under 30 minutes per game (27.9mpg).

McCoughtry led her team to the Finals for the second straight year, but despite breaking her own Finals scoring record, the Dream was swept for the second straight year, this time by the Minnesota Lynx, which won its first title behind a fully healthy Seimone Augustus.

2012 featured a long Olympic break. The Indiana Fever won that year's WNBA championship.

The much-publicized 2013 WNBA Draft produced Baylor University star Brittney Griner, Delaware's Elena Delle Donne, and Notre Dame All American Skylar Diggins (now Diggins-Smith) as the top three picks, the draft was the first to be televised in primetime on ESPN. Griner, Delle Donne, and Diggins have thus been labeled "The Three To See", but with the draft also came standouts such as Tayler Hill, Layshia Clarendon and Alex Bentley. The retirement of legends Katie Smith, Tina Thompson, Ticha Penicheiro, and Sheryl Swoopes coupled with the arrival of highly touted rookies and new rule changes effectively marked the end of an era for the WNBA and the ushering of another.

On the court, the Minnesota Lynx won their second title in three years, defeating the Atlanta Dream in the Finals, and becoming the first team to sweep the playoff since the Seattle Storm.

The promotion of Griner, Delle Donne, and Diggins helped boost television ratings for the league by 28 percent, and half of the teams ended the season profitable.[22][23] The improved health of the league was on display after the season, when the Los Angeles Sparks' ownership group folded; it took the league only a few weeks to line up Guggenheim Partners to purchase the team, and the franchise also garnered interest from the ownership of the Golden State Warriors.

During the 2018 season, the WNBA players' union opted out of the collective bargaining agreement (CBA) with the league, which then ended after the 2019 season. In January 2020, the league and union announced that they had reached an agreement on a new CBA to take effect with the 2020 season and running through 2027. Among the features of the new agreement are:[24][25]

• Total player compensation will increase by slightly over 50%. While most of this increase will go to star players, all players will benefit to some degree, and both sides were interested mainly in limiting, if not eliminating, overseas play by the league's top players.
• Players will be able to reach unrestricted free agency a year earlier than before. The previous CBA allowed a team to designate a player as "core"—similar to the NFL's franchise tag—four times. This drops to three in 2020 and will drop further to two in 2022.
• All player air travel to regular-season games will be, at a minimum, premium economy class. Also, each player will have her own hotel room for road games.
• Players will receive their full salary while on maternity leave. Additionally, an annual childcare stipend of $5,000 per player will be provided; teams will make apartments of at least two bedrooms available to players with children, and add facilities for nursing mothers; and the league will offer family planning benefits that allow up to a $60,000 reimbursement for veteran players for expenses related to adoption, surrogacy, embryo preservation, or infertility treatment.
• The CBA will transition toward severely penalizing veteran players for late arrival at WNBA training camps. By the sixth year of the CBA, players with more than 2 years of service who miss the start of training camp will be suspended for the season. Exceptions include serious injury, national team commitments for non-US players, college graduations, and other significant life events.
• The CBA also addressed the issue of players serving on NBA coaching staffs during the traditional basketball season. This came to a head during the 2019 offseason when the Washington Wizards, owned by the same company that owns the WNBA's Mystics, hired Mystics player Kristi Toliver as an assistant. Under the previous CBA, teams were allowed only $50,000 per year to allocate to players as an enticement to not play overseas. Because of the Mystics' and Wizards' shared ownership, the Wizards could only pay Toliver from the Mystics' $50,000 allocation—most of which had already been committed to Elena Delle Donne, a player who normally does not go overseas. With the new CBA, veteran players can work as coaches in the NBA without a salary limit, regardless of the team's ownership structure.

Also in January 2020, the WNBA announced a new in-season tournament, the Commissioner's Cup, which would begin with the 2020 season. Each team will play 10 Cup games during the season: specifically, the first home and road games against each team in its conference. The final Cup games will be played in July, with the top team in the Cup standings from each conference advancing to a one-off Cup final in August.[26]

The 2020 WNBA schedule originally included a month-long break in July and August to allow players to participate in the 2020 Tokyo Olympics. The 2020 games have been postponed till 2021, due to the COVID-19 pandemic, rendering the break unnecessary. On April 3, 2020, the WNBA announced that the beginning of its own schedule would be postponed. The 2020 entry draft took place as originally scheduled on April 17, although it was done remotely. [27] No details of the revised schedule have been announced as of the time of the draft, and it is unknown whether or not the Commissioners Cup will be held in 2020.

Six WNBA teams are associated with an NBA team from the same market and are known as sister teams. These teams include the Brooklyn Nets and New York Liberty, the Indiana Pacers and Fever, the Los Angeles Lakers and Sparks, the Minnesota Timberwolves and Lynx, the Phoenix Suns and Mercury, and the Washington Wizards and Mystics. Of these teams, only the Sparks have completely separate ownership. The Liberty had been associated with the New York Knicks, having been owned by the Knicks' parent company, The Madison Square Garden Company,[32][33] but the team was sold in January 2019 to a group led by Joseph Tsai, then a minority owner of the Nets[34] and now sole owner of that team.[35] Through the 2017 season, the San Antonio Spurs and Stars were also paired, but that relationship ended in October 2017 when the Stars were bought by MGM Resorts International and moved to Las Vegas.[36]

Three WNBA teams are in the same market as an NBA team but are not affiliated. Though located in the same market, the Chicago Sky is not affiliated with the Bulls, as evidenced by their differing home arenas: the Sky play at Wintrust Arena in Chicago's Near South Side, while the Bulls play at United Center in the city's Near West Side. The Dallas Wings, which had been the Tulsa Shock before moving to the Dallas–Fort Worth Metroplex after the 2015 season, are not affiliated with the existing NBA team in the Metroplex, the Dallas Mavericks. As with the Sky and Bulls, the Wings and Mavericks play in different areas, with the Wings playing at College Park Center in Arlington as opposed to the Mavericks playing in downtown Dallas at American Airlines Center. While the Atlanta Dream shared a home venue with the Hawks from 2008 to 2016 and again in 2019, the Hawks never held any ownership stake in the WNBA team.

The remaining WNBA team, the Seattle Storm, was formerly the sister team of the SuperSonics, but was sold to a Seattle-based group before the SuperSonics relocated and became the Oklahoma City Thunder.

The now-defunct Charlotte Sting, Miami Sol, Portland Fire, Cleveland Rockers, Orlando Miracle, Houston Comets and Sacramento Monarchs were also sister teams of the Hornets, Heat, Trail Blazers, Cavaliers, Magic, Rockets and Kings, respectively. The Utah Starzz were affiliated with the Jazz before relocating to San Antonio as the Silver Stars under the ownership of the parent company of the Spurs in 2003. Becoming the Stars in 2014, they shared the Spurs' team colors. The team would eventually relocate to Las Vegas as the Aces in 2017. The Detroit Shock was the sister team of the Pistons until the teams' owner sold the Shock to investors who moved the team to Tulsa, Oklahoma. During its tenure in Tulsa, it was not affiliated with Oklahoma's NBA team, the Oklahoma City Thunder.

Five teams share a market with an NBA G League team. Two of these also share arenas: the Dream share College Park and the Gateway Center Arena with the College Park Skyhawks while the Mystics share Washington, D.C. and St. Elizabeths East Entertainment and Sports Arena with the Capital City Go-Go. Also, the Sparks share the Los Angeles market with the Agua Caliente Clippers and South Bay Lakers, the Wings share the Dallas–Fort Worth market with the Texas Legends, and the Liberty shares the New York City market with the Long Island Nets and Westchester Knicks. Three other teams are located within 150 miles of WNBA teams (the Delaware Blue Coats, Fort Wayne Mad Ants, and Northern Arizona Suns being near the Mystics, Fever, and Mercury, respectively). The Stars were also within 150 miles of a G League team (the Austin Spurs) before their move to Las Vegas. The Shock shared the Tulsa market with the Tulsa 66ers until the latter team was relocated to become the Oklahoma City Blue in 2014.

• Detroit Shock – 1998–2009 (relocated to Tulsa, Oklahoma)
• Orlando Miracle – 1999–2002 (relocated to Uncasville, Connecticut)
• Utah Starzz – 1997–2002 (relocated to San Antonio, Texas)
• Tulsa Shock – 2010–2015 (relocated to Arlington, Texas)
• San Antonio Stars – 2003–2017 (relocated to Las Vegas, Nevada)

• Charlotte Sting – 1997–2006
• Cleveland Rockers – 1997–2003
• Houston Comets – 1997–2008
• Miami Sol – 2000–2002
• Portland Fire – 2000–2002
• Sacramento Monarchs – 1997–2009

Maya Moore of the Minnesota Lynx, MVP of the 2014 WNBA Season.

Teams hold training camps in May. Training camps allow the coaching staff to prepare the players for the regular season and determine the 12-woman roster with which they will begin the regular season. After training camp, a series of preseason exhibition games are held.

The WNBA regular season begins in May. During the regular season, each team plays 36 games, 18 each home and away. Each team plays three in-conference teams 4 times and the remaining in-conference teams thrice each (18 games). Each team then plays the six out-of-conference teams thrice (18 games). As in the NBA, each team hosts and visits every other team at least once every season.

During years in which the Summer Olympics are held, the WNBA takes a month off in the middle of the season to allow players to practice and compete with their respective national teams.

The 2020 season will be the first for the Commissioner's Cup, an in-season tournament. Each team's first home and away games against each of its conference opponents, all of which will be played in the first half of the season, are designated as Cup games. After each team has played its 10 Cup games, the top team in each conference's Cup standings will advance to the Commissioner's Cup Final, a single match held in August.

In 1999 the league held its first-ever All-Star Game where the best players of the Eastern Conference played against the best players of the Western Conference. Since the All-Star games were ongoing, the West has been dominant until 2006, when the East finally won a game.

In July, the regular season pauses to celebrate the annual WNBA All-Star Game. The game is part of a weekend-long event, held in a selected WNBA city each year. The actual game is played on the selected WNBA team's home court. The All-Star Game features star players from the Western Conference facing star players from the Eastern Conference. During the season, fans vote for the players they would like to see start the game. In 2004, The Game at Radio City was held in a place of a traditional All-Star Game. The 2006 All-Star Game was the first game to feature custom uniforms that match the decade anniversary logo. Since 2008, no All-Star Game has been held in any Summer Olympic year. In 2010, an exhibition game (Stars at the Sun) was held.

Shortly after the All-Star break is the trading deadline. After this date, teams are not allowed to exchange players with each other for the remainder of the season, although they may still sign and release players. Major trades are often completed right before the trading deadline.

The WNBA Playoffs usually begin in late September, though in years of the FIBA World Cup they begin in August. In the current system, the eight best teams by the regular-season record, without regard to conference alignment, qualify for the playoffs. Having a higher seed offers several advantages. Since the first two seeds get double byes, and the next two seeds get first-round byes, having a higher seed generally means one will be facing a weaker team. The team in each series with a better record has a home-court advantage. Since 2016 Verizon is the official sponsor.

The first two playoff rounds follow a tournament format with each team playing a rival in a single-elimination game, with the winners advancing to the next round and losers being eliminated from the playoffs. For the first round, the matchups by seed are 5th vs 8th and 6th vs 7th. In the second round, the matchups by seed are 3rd vs the lowest remaining seed and 4th vs the highest remaining seed. In the semifinals, the matchups by seed are 1st vs the lowest remaining seed and 2nd vs the highest remaining seed. This leaves two teams left to play each other in the WNBA Finals. The first and second rounds consist of single-elimination games, while the semifinals are best-of-five series using a 2–2–1 home-court pattern, meaning that the higher-seeded team will have home court in games 1, 2, and 5 while the other team plays at home in game 3 and 4. This pattern has been in place since 2016 (changed from the best-of-three series 1–1–1 format for four teams in each conference, where the higher seed hosted the opening game in the first two rounds).

The final playoff round, a best-of-five series between the two semifinal winners, is known as the WNBA Finals and is held annually, currently scheduled for October. Each player on the winning team receives a championship ring. Also, the league awards a WNBA Finals Most Valuable Player Award. For this round, the series follows a 2–2–1 pattern, meaning that one team will have home court in games 1, 2, and 5, while the other plays at home in games 3 and 4. The 2–2–1 pattern in the WNBA Finals has been in place since 2005.

Around the beginning of September (or late August in Olympic and FIBA World Cup years), the regular season ends. It is during this time that voting begins for individual awards. The Sixth Woman of the Year Award is given to the best player coming off the bench (must have more games coming off the bench than actual games started).[45] The Rookie of the Year Award is awarded to the most outstanding first-year player. The Most Improved Player Award is awarded to the player who is deemed to have shown the most improvement from the previous season. The Defensive Player of the Year Award is awarded to the league's best defender. The Kim Perrot Sportsmanship Award is awarded to the player who shows outstanding sportsmanship on and off the court. The Coach of the Year Award is awarded to the coach that has made the most positive difference to a team. The Most Valuable Player Award is given to the player deemed the most valuable for her team that season. The newest WNBA award is the Basketball Executive of the Year Award, first presented in 2017 to the team executive most instrumental in his or her team's success in that season.

Also named are the All-WNBA Teams, the All-Defensive Teams, and the All-Rookie Team; each consists of five players. There are two All-WNBA teams, consisting of the top players at each position, with the first-team status being the most desirable. There are two All-Defensive teams, consisting of the top defenders at each position. There is one All-Rookie team, consisting of the top first-year players regardless of position.

Winners are from the most recent season unless otherwise indicated.

Notes

Lauren Jackson, one of the most notable players in WNBA history. Number 15 was retired by Seattle Storm in her honour.

Notes

A number of international players that have played in the WNBA have earned multiple all-stars or won MVP awards:

• Elena Baranova, Russia – among the first international players in the WNBA (1997), one-time All-Star (2001).
• Zheng Haixia, China – first winner of the Kim Perrot Sportsmanship Award and first international player to win a WNBA award (1997)
• Margo Dydek, Poland – first international player to be #1 draft pick (1998)
• Lauren Jackson, Australia – two-time champion (2004, 2010), three-time MVP and eight-time All-Star
• Ticha Penicheiro, Portugal – won a championship with the Monarchs in 2005 and four-time All-Star
• Penny Taylor, Australia – three-time champion (2007, 2009, 2014) and four-time All-Star
• Tammy Sutton-Brown, Canada – two-time All-Star
• Sophia Young, Saint Vincent and the Grenadines – four-time All-Star

Some of these players, among them Penicheiro, Sutton-Brown, and Young played U.S. college basketball.

The WNBA is not able to support itself. During the mid-2000s, the NBA spent more than $10 million per year to keep the WNBA financially solvent.[60] In 2007, teams were estimated to be losing $1.5 million to $2 million a year.[61]

The league has begun to do better financially in recent years. In December 2010, Donna Orender said that the league had its first-ever "cash flow positive" team (Connecticut Sun) for the 2010 season.[62] In 2011, three teams were profitable, and in 2013, six of the league's 12 teams reported a profit.[63] The league has also signed extended television contracts with ESPN and sponsorship agreements with Boost Mobile.

As the popularity of the league has grown, players have gained more voice and power to perform as activists in many fields. One of the activist players' main focuses is the inequality between men's and women's sports. Many players such as Brittney Grinner, Breanna Stewart, and Maya Moore have spoken about equality between gender, sexual orientation, and race.[64] The players have also supported progressive social and political movements such as Black Lives Matter and others.[65]

On June 1, 2009, the Phoenix Mercury was the first team in WNBA history to announce a marquee sponsorship. The team secured a partnership with LifeLock to brand their jerseys and warm-ups.[66] It was the first branded jersey in WNBA history. Following the expiration of the LifeLock deal, the Mercury secured a new uniform sponsorship deal with Casino Arizona and Talking Stick Resort on February 3, 2014.[67]

Other teams eventually followed in the Mercury's footsteps to bring the total to 11 current teams with sponsorship deals right in front of their jerseys and some teams have sponsors on the upper left-hand shoulder:

• Chicago Sky – front: University of Chicago Medicine & upper-left: Magellan Corporation; team was formerly sponsored by Magellan Corporation
• Connecticut Sun – front: Mohegan Sun & upper-left: Yale-New Haven Health System; team was formerly sponsored by Frontier Communications
• Dallas Wings – front: Texas Capital Bank & upper-left: Arlington Convention & Visitor Bureau; team was formerly sponsored by American Fidelity Assurance
• Indiana Fever – Salesforce.com; team was formerly sponsored by Finish Line, Inc.
• Las Vegas Aces – upper-left: MGM Resorts International
• Los Angeles Sparks – front: EquiTrust Life Insurance; team was formerly sponsored by Farmers Insurance
• Minnesota Lynx – front: Mayo Clinic & upper-left: Sharecare
• New York Liberty – front: FanDuel & upper-left: Hospital for Special Surgery; team was formerly sponsored by DraftKings
• Phoenix Mercury – front: Casino Arizona and Talking Stick Resort & upper-left: PayPal
• Seattle Storm – front: Swedish Medical Center & upper-left: Symetra; team was formerly sponsored by Bing
• Washington Mystics – front: GEICO; team was formerly sponsored by Inova Health System

The now-relocated Tulsa Shock (Osage Casino) and San Antonio Stars (H-E-B) had jersey sponsorships at one time.

On August 22, 2011, the WNBA announced a league-wide marquee sponsorship with Boost Mobile.[68] The deal would allow the Boost Mobile logo to be placed on eleven of the 12 teams' jerseys (excluding San Antonio) in addition to branding on the courts and in arenas. A source said the deal is a "multiyear, eight-figure deal".[69]

On March 14, 2016, the WNBA completed a deal with Verizon Wireless to place its name on the front of 10 of 12 team jerseys, excluding the Stars and Sun, as well as in-arena advertising, and reserved commercial space during WNBA broadcasts. The deal also includes the sponsorship of the All-Star Game, Inspiring Women Luncheon, and other unspecified events, but not the Monthly and Yearly Awards.[70]

On March 28, the league introduced new uniforms bearing the new Verizon sponsor name, which eliminated white jerseys and made the secondary color a basis for a uniform. The jersey font remained unchanged, as well as the primary color used for the away uniform. Teams can use either jersey for home and away games. Pictures of the jerseys can be viewed on the WNBA website.

In 2009, the Phoenix Mercury became the first American professional basketball team to feature advertisements on their uniform, when they sold an ad to LifeLock Insurance on the front of their jerseys, leading many people to wonder if ads on NBA uniforms were coming soon. Since then several other WNBA teams have followed suit. The NBA announced in the summer of 2016 that they will begin to feature advertisements on jerseys, with the first team to do so being the Philadelphia 76ers (with a StubHub sticker now on their jerseys). Before the start of the 2011 season, every team announced a new look for their uniforms. The supplier of the uniforms for the league, Adidas, upgraded all teams to new high-tech designs, much like they did for the NBA before the start of their season.

On April 8, 2019, the WNBA announced a multiyear marquee partnership with AT&T, making them the first non-apparel partner to have its logo featured on the front of all 12 team jerseys. The jerseys officially debuted during the 2019 WNBA draft.[71]

Sponsorships have come from major companies such as Boost Mobile and Farmers Insurance. Pepsi and Nike have also partnered up with the WNBA.

As of the 2019 WNBA season, the Atlanta Dream are the only team with no team sponsors.

Before the 2009 season, the maximum team roster size was changed from 13 players (11 active and 2 inactive) to 11 players (all active). Any team that falls below nine players able to play due to injury or any other factor outside of the control of the team will, upon request, be granted a roster hardship exception allowing the team to sign an additional player or players so that the team will have nine players able to play in an upcoming game or games. As soon as the injured (or otherwise sidelined) player(s) can play, the roster hardship player(s)—not any other player on the roster—must be waived. In March 2014, the WNBA and players signed a new, 8-year collective bargaining agreement, increasing the number of players on a roster to 12.[72]

The WNBA Draft is held annually every spring. The minimum age is 22 years for American players and 20 years for international players, measured as of December 31 of the calendar year of the draft. The draft is three rounds long, with each of the 12 teams in the league (trades aside) getting three picks each. The draft order for the eight teams that made the playoffs the previous year are based on team records, and the team with the highest previous record will pick last. For the remaining top four picks, a selection process similar to the NBA Draft Lottery is conducted for the four teams that did not qualify for the playoffs.

Previously, in 2008, a new six-year collective bargaining agreement was agreed upon between the players and the league. The salary cap for an entire team in 2010 was $827,000 (although it was later lowered to $775,000). By 2013 (the sixth year under this agreement), the cap for an entire team was $900,000. In 2010, the minimum salary for a player with three-plus years of experience was $51,000 while the maximum salary for a six-plus year player was $101,500 (the first time in league history that players can receive over $100,000). The minimum salary for rookies was $35,190.[73][74] Many WNBA players supplement their salaries by playing in European, Australian, or more recently Chinese women's basketball leagues during the WNBA off-season. The WNBA has been criticized for paying female players less than their NBA counterparts, although this is attributed to the much greater revenues of the NBA.[75]

The decision of superstar Diana Taurasi to sit out the 2015 WNBA season was seen by some in the media as a harbinger of salary-related troubles in the future. The Russian club for which she was playing at the time, UMMC Ekaterinburg, offered her a bonus well over the league's salary cap to sit out that season. Taurasi accepted, largely because she had not had an offseason since playing college basketball more than a decade earlier. Such offers have often been made to star American players, including Taurasi herself, but none were accepted until Taurasi did so in 2015.[76]

A more recent incident that led to widespread media comment on the WNBA's salary structure was the torn Achilles suffered by reigning WNBA MVP Breanna Stewart while playing for another Russian side, Dynamo Kursk, in the 2019 EuroLeague Women final. The injury came at a time when the WNBA and its players' union were preparing to negotiate a new collective bargaining agreement,[77] following the union's announcement on November 2018 that it would opt out of the current CBA after the 2019 season. With overseas leagues offering much higher salaries to many players than the WNBA currently provides, roughly 70% of the league's players go overseas in any given season. While these players do not necessarily play as many games as NBA players do in their seasons, even participants in the NBA Finals get several months of rest in the offseason, something not available for WNBA players who also play overseas.[78][79][80] In a story on the ramifications of Stewart's injury, Mechelle Voepel of ESPN had this to say about the lead-in to the injury:[80]

For Stewart, her 2018 went like this: playing in China, brief time off, WNBA season, World Cup in the Canary Islands, brief time off, playing in Russia. She hasn't had significant recovery time since before her senior season at UConn. Now, she'll have time away from playing but while going through rehab and physical therapy.

WNBA players are awarded bonuses for certain achievements. Some of the bonuses given by the league (amount is per player), through the 2019 season, include: WNBA champion: $10,500; Runner-up: $5,250; Most valuable player: $15,000; All-WNBA First Team member: $10,000; and All-Star Game participant: $2,500.[81] These amounts are set to increase under the 2020 CBA.

The following shows the top jersey sales during the 2019 regular season.[82]

The following shows the top teams in merchandise sales during the 2019 regular season.[82]

• Val Ackerman, 1996–2005
• Donna Orender, 2005–2010
• Chris Granger, 2011 (interim)
• Laurel J. Richie, 2011–2015
• Lisa Borders, 2015–2018[83]
• Mark Tatum, 2018–2019 (interim)
• Cathy Engelbert, 2019–present[84]

In 2009, the WNBA announced the launch of WNBA LiveAccess, a feature on WNBA.com that provides fans with access to more than 200 live game webcasts throughout the WNBA season. All of the WNBA LiveAccess games are then archived for on-demand viewing. Most games (except broadcasts on ABC, ESPN or ESPN2, which are available on ESPN3) are available via this system. The first use of LiveAccess was the E League versus Chicago Sky preseason game.[99]

Before the 2011 season, LiveAccess was given an overhaul, and the system became more reliable and many new features were added. Before the 2012 season, it was announced that users of LiveAccess would have to pay a $4.99 subscription fee to use the service. In 2013, this was increased to $14.99. In 2014 the streaming service was renamed WNBA League Pass.

WNBA League Pass is available as part of the WNBA App, the free mobile application available on iPhone, iPad and Android devices and costs US$16.99 for the season. Games airing on ESPN, ESPN2 and CBS Sports Network, as well as other games taking place during the telecast windows of ESPN and ESPN2 games, are not available live on WNBA League Pass. However, those games will be available on-demand shortly after the conclusion of their live broadcast.[100]

On the 2008 season opening day (May 17), ABC broadcast the Los Angeles Sparks and Phoenix Mercury matchup to showcase new rookie sensation Candace Parker. The game received a little over 1 million viewers.

Ratings still remain poor in comparison to NBA games. In 2008, WNBA games averaged just 413,000 viewers, compared to 1.46 million viewers on ESPN and over 2.2 million on ABC for NBA games.[107] In addition, WNBA games have much poorer visibility, attendance, and ratings than NCAA games.[108] However, ESPN viewership grew 35% in 2018 over 2017.[109] This became the impetus for the multi-year partnership in which CBS Sports Network will broadcast live WNBA games beginning with the 2019 season.[110]