WGGA

WGGA (1240 kHz "The Lake") is a commercial AM radio station broadcasting an adult contemporary radio format. Licensed to Gainesville, Georgia, United States, the station serves the northern section of the Atlanta metropolitan area.[1] It is currently owned by Jwj Properties, Inc. and features programming from Westwood One.[2]

WGGA
CityGainesville, Georgia
Broadcast areaNorthern Atlanta metropolitan area
BrandingThe Lake 94.5 FM - 1240 AM
Slogan"Everything's Better on The Lake."
Frequency1240 kHz
Translator(s)W233CO (94.5 MHz, Gainesville)
First air dateNovember 6, 1941
FormatAdult Contemporary
Power1,000 watts unlimited
ClassC
Facility ID32977
Transmitter coordinates34°19′1.00″N 83°49′45.00″W
Former frequencies1240 kHz (1941-1954)
550 kHz (1954-1983)
AffiliationsWestwood One
OwnerJwj Properties, Inc.
Sister stationsWDUN, WDUN-FM
WebcastListen Live
Website945TheLake.net

WGGA is simulcast on an FM translator, W233CO at 94.5 MHz, in Gainesville.[3]

History

WGGA first went signed on in 1941 on 1240 kilocycles.[4] It was owned by Gainesville Broadcasters, with Henry H. Estes serving as the General Manager. At first, it was powered at only 250 watts.

AM 550 WCON, owned by The Atlanta Constitution, went off the air in 1953, due to the merger with the Atlanta Journal. WGGA was awarded the 550 frequency, a position lower on the dial and able to cover much of Northern Georgia.[5] It was powered at 5,000 watts by day, 500 watts at night. WDUN took over the 1240 position on the dial in Gainesville that WGGA had vacated.

In 1983, the station again switched frequencies. WDUN took over the 550 kHz spot on the dial, while WGGA returned to 1240 kHz.[6] In 1993, the two stations became co-owned, along with 102.9 WDUN-FM. WGGA switched to a sports radio format, featuring programming from the ESPN Radio Network. It called itself "The Ticket."

WGGA's logo as a sports station.

On April 16, 2018, WGGA after adding an FM translator at 94.5 FM, it changed its format from Sports Radio to Adult Contemporary.

References
  1. Radio-Locator.com/WGGA
  2. "WGGA Facility Record". United States Federal Communications Commission, audio division.
  3. Radio-Locator.com/W233CO
  4. Broadcasting Yearbook 1942 page 120
  5. Broadcasting Yearbook 1955 page 120
  6. Broadcasting Yearbook 1984 page B-66


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