Verica Rakocević

Rakocević began her fashion career by opening the Ella boutique in 1983 in Belgrade. In 1997, she launched VR Company where she produced perfumes and face creams. She then founded her namesake high fashion label in 1999. She has presented at fashion weeks in Rome, Milan, Los Angeles, Moscow, Athens, Vienna, St. Petersburg, Dubai, Cuba, and Belgrade.[1] Her collections have been inspired by themes of peace, the Ramonda serbica flower,[2] and emotional states. In 2017, Monica Bellucci wore one of Rakocević's gowns at a movie premiere in Belgrade.[3] Serbian actress Sloboda Mićalović is also known for wearing the designer's clothing line.[4]

Rakocević was editor in chief of the Serbian magazines "L’Officiel" and "Inspire", a publication maintained by the Hyatt Hotel.[5] Today, her VR Company continues to create perfumes, such as Tiburon Azul, and also produces clothing lines for women, men and children. She designs and manufactures many of the uniforms worn at top businesses like Hotel Hyatt Belgrade, the Belgrade Airport, Commercial Bank, and Piraeus Bank.

Rakocević was first married to Boran Karaman and they have a daughter Elena Karaman Karić, who is an interior designer.[6][7] Her second was husband was Zoran Rakocevic and they have a son Milorad and daughter Milena.[8] Milena Rakocević is a photographer living in New York City.[9][10] The designer's son and first daughter both live in Belgrade.[11] Her third husband is composer Veljko Kuzmancević.[12] They have been married since 2003. Rakocević is a supporter of LGBT rights and has marched in the Belgrade Pride Parade.[13][14]

• http://www.vericarakocevic.com