V. Kumar (professor)

V. Kumar has been faculty at the J. Mack Robinson College of Business at Georgia State University.

Early life

Kumar was born in Chennai, India in 1959. His mother worked as a telephone operator and his father was a clerk in the Indian Railways. Both parents instilled in him the value of higher education and encouraged him to become an engineer. On their advice, he entered the Indian Institute of Technology (IIT) of Madras. After graduating with a Bachelor of Technology (B.Tech), he continued his education in the M. Tech Program in Industrial Management at IIT-Madras. It was here where Kumar discovered his interest in Marketing. Motivated by his professor, he then moved to the United States to do research on Quantitative Marketing in the Ph.D. program in Marketing at the University of Texas at Austin.[1]

Publications

Kumar has published over 250 articles in academic journals and trade publications.[2]

References
  1. Kumar, V. (2012). Legends in Marketing. Ed. Jagdish N. Sheth and Praveen Kopalle (Vol. 1 ed.). New Delhi: SAGE Publications. Print. ISBN 9788132109037.
  2. Kumar, V. "Publications". Dr.V.Kumar Official.
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