User journey

A user journey is the experiences a person has when interacting with something, typically software. This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences. It is often used as a shorthand for the overall user experience and set of actions that one can take in software or other virtual experiences.

User journeys describe at a high level of detail exactly what steps different users take to complete a specific task within a system, application, or website. This technique shows the current (as-is) user workflow, and reveals areas of improvement for the to-be workflow. When documented, this is often referred to as a User Journey Map.

User journeys are focused on the user and what they see and what they do,[1] in comparison to the related web design term click path which is just a plain list of the text URLs that are hit when a user follows a particular Journey.

References
  1. "What is a User Journey". SciVisum Ltd. Retrieved 4 July 2012.


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