Universal Music Group Nigeria

Universal Music Group Nigeria abbreviated as UMGNG is the West African division of global record label Universal Music Group.[1] Founded in 2017, it has its corporate headquarters located in Victoria Island, Lagos.The label has signed at least seventeen artists from various African countries.[1] [2]

Universal Music Group Nigeria
Parent companyUniversal Music Group
Founded
  • UMGNG (2017)
  • Ulive Africa (2016)
  • UMG Live Africa (2017)
  • UMGB Universal Music Groups and Bands (2017)
Distributor(s)Universal Music Distribution
GenreAfrobeats, Pop, Hip-hop
Country of originNigeria
LocationLagos, Nigeria
Official websiteuniversalmusic.ng

UMGNG is engaged in recorded music, music publishing, merchandising, and audiovisual content.[1] The label is led by General Manager Ezegozie Eze Jr, a former executive at South African based music station, Channel O.[3] The label has signed a marquee deal with Mr Eazi, co-signed Tekno in conjunction with Island Records UK and Vanessa Mdee in conjunction with AfroForce1 Records/Universal Music Central Europe/Universal Music South Africa.[3]

UMG and Music Licensing

UMG and Boomplay

In 2018, Universal Music Group announced a multi-year licensing agreement with Boomplay - a major African music digital download and streaming service. The licensing agreement enabled Boomplay to stream UMGNG’s music catalog across several African states including Cameroon, Côte d'Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.[4]

UMG and uduX

In 2019, UMG became the first major music company to license its substantial music catalog to uduX music, a platform that offers its users access to high quality music and videos. The partnership between the service and the label is intended to extend the reach of Universal Music Group and make the music of its global recording artists more accessible.[5] [6][7]

UMGNG Business Divisions

Universal Music Group Nigeria operates business divisions that co-exist with its music, music publishing, and audiovisual content divisions.[1] These units include ULive Africa (the live events & production company), UMG Live Africa (the talent booking and management division) and UMGB (the creative and brand partnerships division).

ULive Africa

ULive Africa, founded in 2016, is a promotes, produces, and invests in live entertainment. The entity is engaged in staging, programming, producing, and hosting large-scale events and live concerts.[1][8] In 2018, ULive Africa produced the Lagos leg of the Major Lazer Soundsystem Live tour, as well as Adekunle Gold’s 3-night residency at Terra Kulture titled AG Live.[9] [10]

UMG Live Africa

UMG Live Africa was launched in 2017 in Johannesburg, South Africa. It is the talent and booking management division of Universal Music Group and consists of both UMG and non-UMG artists.[1]

UMGB

Universal Music Group and Brands (UMGB) is the creative and brand partnerships division of Universal Music Group.[1]

Artists signed to UMGNG

References
  1. "Universal Music Group Launch Strategic Division in Nigeria". www.universalmusic.com. Retrieved November 7, 2019.
  2. "Nigeria: Universal Music Groups Opens Office in Nigeria, Unveils Tekno, Mr Eazi, Others". www.allafrica.com. Retrieved November 7, 2019.
  3. "Universal Music Grows African Presence With Launch Of Nigeria Division". www.billboard.com. Retrieved November 7, 2019.
  4. "Nigeria: Boomplay, Universal Music Group Signs Distribution Deal". www.allafrica.com. Retrieved November 7, 2019.
  5. "Continuing Its African Expansion, Universal Music Group Partners With Nigeria's uduX Music". www.digitalmusicnews.com. Retrieved November 7, 2019.
  6. "Nigerian Streaming Service uduX Inks Licensing Pact With Universal Music". www.billboard.com. Retrieved November 7, 2019.
  7. "Universal Music Partners With Nigerian Streaming Service uduX". www.variety.com. Retrieved November 7, 2019.
  8. "Preparation heats up as Universal Music Group partners Runway Jazz 2018". www.guardian.ng. Retrieved November 7, 2019.
  9. "U-Live Africa brings Major Lazer to Nigeria". www.guardian.ng. Retrieved November 7, 2019.
  10. "U-Live Africa set to host Major Lazer for the first time in Nigeria on Friday, October 5th". www.bellanaija.com. Retrieved November 7, 2019.
  • UMGB
  • UMGLIVE Africa
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