Unica Corporation

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·      Deliver Better Customer Experience: Delight your customer through optimal campaigns, personalization strategies and channel engagement for each customer built on profiling, captured behaviors and dispositions.

·      Agile Campaign Execution: Take advantage of time sensitive market opportunities by streamlining the campaign execution process across all your internal stakeholders in one platform.        

·      Rich Segmentation: Increase your marketing effectiveness through deeper levels of customer segmentation allowing for more targeted call to actions.  

·      Real-Time Personalization: Show your customers you understand them individually by delivering personalized offers across all your outbound and inbound engagement channels in real-time.

·      Universal Data Connectivity: Tap directly into your customer data anywhere and in any format in its native environment eliminating expensive data consolidation, errors and ETL effort.

·      Cloud Native platform: Deploy in minutes, upgrade in hours and deploy anywhere - on-prem, cloud, or hybrid environments – with Cloud Native capabilities like Docker and Kubernetes, a rich set of micro-services, and open source support.  

UNICA V12.1 MARKETING AUTOMATION PLATFORM INCLUDES:

UNICA JOURNEY, DELIVER, LINK, CAMPAIGN, UNICA INTERACT, UNICA OPTIMIZE, UNICA PLAN

• Goal driven Experiences: Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
• Orchestration Canvas: Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive canvas.
• Always on Engagement: Completely automated execution that is in sync with every step of your customer’s brand engagement.
• Real-Time Insights: Understand your customer behaviour with insights that update real-time.
• Unlimited Touchpoints: Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem.

Dynamic Data Framework: Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).

·       Goal-based Marketing: Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations

• Shorten your Customer Conversion Cycle:  Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals
• Increased Brand Loyalty: Strengthen your brand with relevant automated journeys that increase retention and share of wallet.
• Amplified Omni Channel Engagement: Deliver a consistent customer inbound and outbound experience across any channel with native integration for Unica Campaign Interact and Deliver.
• Engage in the Moment: Never miss the opportunity to delight your customers with relevant experiences.
• Lower Marketing TCO: Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through Unica Link’s open and flexible framework.

• Digital Messaging at Scale:  Deliver high volume personalized digital messages with an architecture purpose built for performance and reliability.JOURNEY – Goal-Based Marketing
• Digital Channel Coverage: Seamlessly integrate with digital messaging touchpoints, including: email, real-time, SMS and more.

·       Unified Omni Channel Experience: Leverage the powerful context and continuity offered by the Unica Marketing Platform’s system of record.

• Flexible Communication Automation: Provides powerful lights-out productivity tools to automate complex experiences plus the flexibility to efficiently support simple ad hoc campaigns.JOURNEY – Goal-Based Marketing
• Powerful Email & Landing Page Analysis: Precise application of personalization rules with a quick and easy preview of data-driven messages and landing pages.
• Intuitive A/B Testing: Quickly configure and conduct A/B testing to determine the most effective email design and message content for your audience.
• Insightful Reports & Analytics: Out-of-the-box analytics and engagement insights of  marketing results.

• Faster Overall Send Time: Deployment to inbox delivery up to 20% faster.
• Maximize Customer Engagement:  Drive higher opens, clicks and conversion with a sophisticated rules engines and advanced functionality.JOURNEY – Goal-Based Marketing
• Leading Industry Expertise:  Access to key industry experts for in-depth deliverability monitoring, analysis and support.JOURNEY – Goal-Based Marketing
• Streamlined Operations: Reduced dependency on IT maintenance and integration and consolidation to one deployment solution.JOURNEY – Goal-Based Marketing
• Increased Efficiency: Increase marketing resource efficiency with powerful lights out automation.JOURNEY – Goal-Based Marketing

• Point & Click Marketer Function: With an intuitive and a simplified user interface, marketers can connect campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications.
• Open API Driven Framework: Standard and simplified tooling that powers rapid development and deployment of 3^rd party integrations
• Persona Based Features: Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface.
• Service Assurance: Provides robust integration and execution between applications including authentication, throttling and retry strategies.
• Connectors: Available connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.

• Reduced TCO: Streamline the maintenance and extensibility of your integrations with open low code framework & automation.
• Improved ROI: Derive more ROI from your entire MarTech ecosystem including Unica and 3^rd party applications by seamlessly orchestrating customer experiences across touchpoints.
• Omni-Channel Data: Integrate across data silos to unify the customer experience.
• Agility in Time to Market: Accelerate the time to deploy integrations for new marketing projects & initiatives and reduce reliance on IT.

·      Audience Segmentation: Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers.

·      Centralized Offer Management: Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale.

·      Automated List Generation and Output Formatting: Schedule list pulls, multiple campaign waves, access external data repositories from multiple sources, and output contact in nearly limitless formats.

·      Contact Data Management: Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA.

·      Interaction History & Attribution: Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details.

·      Reporting and Analysis: Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data.

·      Increased Response Rates: Execute targeted campaigns with velocity and increase your response rates by 10% – 50%.

·      Shorter Campaign Cycles: Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%.

·      Strong Brand Value & Loyalty: Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%.

·      Leading Edge Personalization:  Engage known and anonymous visitors, consider behaviors and current activity patterns, and personalize interactions leveraging both online and offline data, including in-depth historical knowledge of customers to deliver targeted call to actions such as cross-sell offers, editorial content, service options, and coordinated banner messages.

·      Intelligent Offer Arbitration: The acute and insightful combination of marketer personalization strategy and inbuilt cognitive learning helps you to recognize the right time and best offer for every customer.

·      Omni Channel Coverage: Plugs into any customer touchpoint: website, call center, kiosk, point-of-sale, ATM and bridges customer engagement through delivery of personalized offers across channels without losing context and continuity.

·      Insightful Reports and Analytics: Delivers accurate marketing performance analysis, channel activity insights, campaign strategy inventories and deployment auditing— all intended to improve managerial oversight and marketing results.

·      Real-time Personalization at Scale:  Scales to meet your growth with powerful performance throughput: 100,000s of concurrent sessions with response times in few milli seconds.

·      Increased Response Rates:  Deep personalization and advanced analytics maximize the relevancy of messages presented during live interactions, increasing response rates.

·      Improved Customer Experience: Personalizing the experience of interacting with your brand real time can have a major positive impact on perception and loyalty.

·      Transform your Inbound Channels: Targeted marketing adds to the ROI of websites, call centers and other inbound channels originally built for operational reasons.

·      Align your Inbound & Outbound Channels: Connects and coordinates inbound marketing with outbound campaigns, on the same platform sharing audience data, offers and dispositions.

·      Operations Management: Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals.

·      Financial Management: Allocate and track top-down or bottom up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing.

·      Asset Management: Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control.

·      Campaign Planning: Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting.

·      Offer Lifecycle Management: Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles.

·      Increased Productivity: Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data.

·      Reduced Cycle Time: With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster.

·      Lower Marketing Costs: Gain greater visibility and control over marketing budgets and expenses.

·      Improved Collaboration: Bring together marketing teams and process enabling greater cooperation and higher efficiency.

·      Better Marketing Results: Through dashboards, analytics, and calendars achieve greater insight, oversight and management of all aspects of marketing.

·      Customer Optimization: With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue.

·      Offer Optimization: Determine which customers get what offers, when you have only a limited number to distribute.

·      Time Optimization: Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized.

·      Budget Optimization: Determine how to allocate your budget across different campaigns, offers, or customers.

·      Channel Capacity Optimization: With fixed channel capacity, identify which channels to use to communicate with which customers and when.

·      Goal Based Optimization: Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more.

·      Best Brand Experience: Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives.

·       Improved Customer Loyalty:  Respect customer privacy and preferences and drive customer relationship to the next level.

·      Optimal Messaging: Minimize customer contact fatigue by mathematically determining the best communication for each customer.

·      Optimized Resource Usage: Optimize usage of limited budget, channel capacity, and inventory resources.

·      Increased ROI: Maximize marketing profitability and ROI through improved response rates by sending the best offers to each customer.