Turn Me On (Riton and Oliver Heldens song)

"Turn Me On" is a song by English DJ Riton and Dutch producer Oliver Heldens featuring English-American singer Vula. It was released on 13 September 2019 through Ministry of Sound Recordings. The drop fully incorporates the main melody from 1982 Yazoo's classic "Don't Go" while some of the lyrics reference 1977 song "Doctor Love" by American band First Choice.[2] Marshall Jefferson released a remix of the song on 1 November 2019, which was well-received by the two lead artists of the track.[3] The single reached number one on Billboard's Dance/Mix Show Airplay Chart in November 2019,[4][5] allowing Riton, Heldens, and Vula to each top that chart for the first time.

"Turn Me On"
Single by Riton and Oliver Heldens featuring Vula
Released13 September 2019 (2019-09-13)
Format
GenreDeep house[1]
Length3:28
LabelMinistry of Sound
Songwriter(s)
Producer(s)
Riton singles chronology
"Deeper"
(2017)		 "Turn Me On"
(2019)
Oliver Heldens singles chronology
"Cucumba"
(2019)		 "Turn Me On"
(2019)
Music video
"Turn Me On" on YouTube

Background

During an interview for Official Charts Company, the two lead artists unveiled the genesis of the song. Riton said he had for the first time the idea to remix Yazoo song when he watched YouTube videos on their producer, Vince Clarke. He decided to send him the demo of Doctor Love/Turn Me On where he was into it. Then, he teamed with him and finished the work with Oliver Heldens.[6] He later said to Billboard, "I always wanted to be the Alison Moyet to Vince Clarke in Yazoo. The lovely chap has let me sample his smash hit 'Don't Go'. I'm honoured. Thank you to the big man."[7] Oliver Heldens said to Digital Journal that he followed Riton's idea to remix the track. He also complimented the project and Vula's vocals.[8]

Critical reception

The song received positive criticism from multiple publications. First of all, Gaëtan Audeyer of French radio Virgin described the track as very danceable.[9] Kat Bein of Billboard noted the number as "a retro club banger that'll put any modern dance fan in a futuristic fever".[7] John Cameron of EDM.com deemed it "an infectious nightclub heater" with "an anthemic vocal [from Vula] that gives a song the sort of appeal that extends beyond the dance floor".[10] BroadwayWorld TV News Desk called the single "an infectious slice of feel good house" which delivers "a masterfully modern take on the 1982 Yazoo classic 'Don't Go' - channelling a feelgood, club-ready revamp".[11] Writing for German public broadcasting institution Westdeutscher Rundfunk, Daniel Vogrin noted Vula's voice as strong. Indeed, he added that she was featured in the gospel choir of Sam Smith's "Pray" and she is one of the main voices of London Community Gospel Choir.[12] Ramona of German online platform of song lyrics Songtexte.com wrote that "the ingenious song makes for a perfect mix of retro and dance vibes", endowed with "an unmistakable melody" which perfectly makes "the connection to the original song".[13]

Music video

A lyric video was first posted on 12 September 2019 through Oliver Heldens' YouTube channel. Then, the official music video, directed by Elliot Simpson,[6] was released on 9 October 2019. The artists later stated that the video was influenced by Ministry of Sound music videos from the 2000s, like those made by Eric Prydz or Benny Benassi.[14][15]

Track listing
Digital download[16]
No.TitleLength
1."Turn Me On" (feat. Vula)3:28
Digital download – Marshall Jefferson Anthem Mix[17]
No.TitleLength
1."Turn Me On" (feat. Vula) (Marshall Jefferson Anthem Mix)3:28
Digital download – Acoustic Version[18]
No.TitleLength
1."Turn Me On" (feat. Vula) (Acoustic Version)3:37

Credits and personnel

Credits adapted from Tidal.[19]

  • Oliver Heldens – production, composition, lyrics
  • Riton – production, composition, lyrics
  • Allan Wayne Felder – composition, lyrics
  • Iman Contahulten – composition, lyrics
  • Norman Ray Harris – composition, lyrics
  • Ronald Tyson – composition, lyrics
  • Vince Clarke – composition, lyrics
  • Mike Marsh – master engineering
  • Serge Courtois – mix engineering
  • Dipesh Parmar – programming
  • Vula Malinga – vocals
  • Hal Ritson – vocal production, vocals, record engineering

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[51] Gold 35,000
Belgium (BEA)[52] Gold 20,000*
Germany (BVMI)[53] Gold 200,000
United Kingdom (BPI)[54] Gold 400,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

References
  1. Franz (13 September 2019). "Die EDM-Releases der Woche | 37. KW 2019". DJ Mag Germany (in German). Retrieved 19 November 2019. It all fits perfectly together and the result is a strong disco hit.
  2. Harari, Antony (17 October 2019). "Riton & Oliver Heldens : le clip de 'Turn Me On'" [Riton & Oliver Heldens : the music video for 'Turn Me On']. Radio FG (in French). Retrieved 18 November 2019.
  3. Llanes, Gianna (5 November 2019). "Marshall Jefferson remixes "Turn Me On"". Clubbing TV. Retrieved 19 November 2019.
  4. "Dance/Mix Show Airplay: November 23, 2019". Billboard. Retrieved 1 December 2019.
  5. Murray, Gordon (21 November 2019). "FKA Twigs Debuts at No. 1 on Top Dance/Electronic Albums Chart With 'Magdalene'". Billboard. Retrieved 1 December 2019.
  6. Riton; Oliver Heldens (10 October 2019). "Riton & Oliver Heldens on paying homage to Noughties dance classics". Official Charts Company (Interview). Interviewed by Rob Copsey. Retrieved 18 November 2019.
  7. Bein, Kat (12 September 2019). "Oliver Heldens & Riton Sample Yazoo Classic For 'Turn Me On': Exclusive". Billboard. Retrieved 18 November 2019.
  8. Oliver Heldens (16 October 2019). "Catching up with Oliver Heldens: 'Turn Me On' and digital age". Digital Journal (Interview). Interviewed by Markos Papadatos. Retrieved 18 November 2019.
  9. Audeyer, Gaëtan (18 October 2019). "Turn Me On de Riton ft. Oliver Heldens est le #VirginFriday de la semaine !" [Turn Me On by Riton ft. Oliver Heldens is the #VirginFriday of the week!]. Virgin Radio (in French). Retrieved 18 November 2019.
  10. Cameron, John (13 September 2019). "Oliver Heldens and Riton Sample '80s Classic for "Turn Me On" ft. Vula". EDM.com. Retrieved 18 November 2019.
  11. TV News Desk (13 September 2019). "Riton & Oliver Heldens Release 'Turn Me On' Ft. Vula". BroadwayWorld. Retrieved 19 November 2019.
  12. Vogrin, Daniel (15 November 2019). "Riton x Oliver Heldens feat. Vula - "Turn Me On"". Westdeutscher Rundfunk (in German). Retrieved 18 November 2019.
  13. Ramona (1 October 2019). ""Turn Me On": Riton & Oliver Heldens veröffentlichen eine brandneue Version des Songs "Don't Go" von Yazoo" ["Turn Me On": Riton & Oliver Heldens release a brand new version of Yazoo's song "Don't Go"]. Songtexte.com (in German). Retrieved 18 November 2019.
  14. Copsey, Rob (21 October 2019). "Riton & Oliver Heldens' Turn Me On is Number 1 trending song". Official Charts Company. Retrieved 18 November 2019.
  15. Vicente, Juan (30 October 2019). "Oliver Heldens lo peta con Turn me on, un hit que suena a classic" [Oliver Heldens hits him with Turn Me On, a hit that sounds like a classic]. Los 40 (in Spanish). Retrieved 18 November 2019.
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