Trader Corporation

TRADER Corporation is a classified advertising company based in Toronto, Canada. The company specializes is second-hand cars and is owned by Thoma Bravo.

TRADER Corporation
private
Industryclassified advertising, automotive
PredecessorTrader Classified Media
Classified Media Holdings Inc.
Trader Media Corp.
FounderJohn MacBain
Headquarters
Toronto
,
Canada
Area served
Canada
Key people
Sebastian Baldwin (CEO)
David McMinn (CFO) [1]
ProductsautoTRADER.ca, autoHEBDO.net, autos.ca
OwnerThoma Bravo [2]
Websitego.trader.ca

History

Trader Corporation was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (more commonly known as Trader Canada) and Trader Media Corp. The two companies were acquired by Yellow Pages Income Fund from Trader Classified Media that same year. Yellow Pages purchased Classified Media (Canada) Holdings Inc. for $760 million and Trader Media Corp. for $436 million.[3]

In March 2011, Yellow Pages sold Trader Corp. to Apax Partners for $745 million.[4][5]

In June 2012, Trader Corp. stopped publishing the Auto Trader magazine and several of it other magazines and pushed a move towards online car advertising.[6]

In 2016, Apax sold Trader Corp. to Thoma Bravo for C$ 1.57 billion (US$ 1.22 billion).[7]

autoTRADER.ca
autoTRADER.ca
autoHEBDO.net
URLwww.autotrader.ca
www.autohebdo.net
Alexa rank 105 (Canada, 6156 globally) [8]

autoTRADER.ca (French: autoHEBDO.net) is an online automotive classifieds advertising website servicing Canada. It is the main consumer product of the Trader Corporation. An app with the same name is available on Google Play and the AppStore.

References
  1. "Management Team". TRADER. Retrieved 2019-05-02.
  2. Bravo, Thoma. "Thoma Bravo Completes Acquisition of TRADER". www.thomabravo.com. Retrieved 2019-05-02.
  3. "Yellow Pages buys Trader Canada for $760M". Canadian Broadcasting Corporation. May 1, 2006. Retrieved May 1, 2019.
  4. Robin Wauters, TechCrunch. "Yellow Media Sells Vertical Media Publishing Subsidiary for 745 million in Cash." March 25, 2011.
  5. Jun 8, Closing Date; Lexpert, 2006. "Lexpert ® | Yellow Pages Group Completes $760M Acquisition of Classified Media (Canada) Holdings from Trader Classified Media International Holdings". www.lexpert.ca. Retrieved 2019-05-02.CS1 maint: numeric names: authors list (link)
  6. Ladurantaye, Steve (June 10, 2012). "Auto Trader magazine victim of digital shift". The Globe and Mail. Retrieved May 1, 2019.
  7. "Apax Partners to sell Trader Corp to Thoma Bravo for C$1.57 billion". Reuters. 2016-07-01. Retrieved 2016-11-30.
  8. "Alexa - Autotrader.ca Traffic, Demographics, and Competitors - Alexa". www.alexa.com. Retrieved 2019-05-02.
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