Total Beauty Media

Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.[1]

History

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive. By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.

In August 2010, it acquired LimeLife.[2]

In 2012, it launched a web show.[3]

In March 2015, the company was acquired by Evolve Media.[4]

References
  1. "Beauty and the blog". The Economist. March 25, 2008.
  2. Schonfeld, Erick (August 18, 2010). "Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire". TechCrunch.
  3. Shields, Mike (February 13, 2012). "Total Beauty Media to Launch Live Web Show". Adweek.
  4. "Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group" (Press release). Business Wire. March 5, 2015.


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