Tombstone (advertising)

A tombstone is a particular type of print advertisement appearing in a newspaper or magazine. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. The name originates from their similarity in appearance to the text on a tombstone (headstone) grave marker.[1]

Besides underwriters in a securities offering (see tombstone (financial industry)), fine art dealers and some traditional luxury goods vendors sometimes also use the tombstone form.

References
  1. "Archived copy". Archived from the original on 2012-03-18. Retrieved 2012-02-12.CS1 maint: archived copy as title (link)


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