Todd Ray

Todd Ray was born in Lancaster, South Carolina. As a teenager, Ray fell in love with the early hip-hop singles coming out of New York and began performing locally with friends. In 1986, he landed a record contract which led him to New York where he met his future wife, Danielle. He and Danielle ultimately moved to Los Angeles, settling in the suburbs to raise their two children.

Growing up in the rural South, Ray's living conditions and local entertainment options left much to be desired. After hearing a friend's copy of Afrika Bambaataa & the Soulsonic Force's Planet Rock, Todd purchased a pair of turntables. He and his friends began performing locally. At this time, their group did not have a name and people would simply refer to them as 'those white boys'. Swatch Watch sponsored them, flying them to Breckenridge, Colorado for one of the first ever snowboarding events, where Converse Sneakers reps provided additional sponsorship.[2] Using his portion of the sponsorship money, T-Ray began building his record collection, which provided a solid foundation for his budding production skills. After mastering the concept of 'breaks', he quickly finished his group's first demo. A club in nearby Charlotte, NC was having a talent contest which Todd won several weeks in a row, which qualified him for the finals. The final competition was judged by representatives from Def Jam and Polygram. Although Todd did not win the final competition, a Polygram representative approached Todd with the offer of a record contract (1986)[2]

With the ink still drying on their deal, T-Ray and his group, moved straight from South Carolina to Rosedale, Queens, where they finished an album for Tin Pan Apple Records and appeared on the Fresh Fest Tour. But Polygram's rival, Def Jam, quickly became a household name and by the summer of 1987, the group broke up. Todd eventually ran out of money and had to move back to South Carolina. With no rural job opportunities, and his pre-med scholarship lost, Todd worked non-stop on music production. Unable to afford even the floppy disks to save the beats, he would just record them on cassette.

Ray helped his family build furniture out of wood, which he dubbed 'folk art' furniture, with the tree bark still attached. People began paying handsomely for his chairs and he was able to save enough money to make the trip back to New York. Ray got a call back on his application as an intern at Big Beat Records. Todd played a tape of his beats for Craig Kallman and informed him "All I have is music". The morning after, Kallman called Todd (about Kenny Dope's promo for Red Alert) and told him "if you know how to make this [recorded loop] into a record, you've got a job". T-Ray was the producer of Big Beat Records' first hip-hop 12-inch, 'Supa Cat' (1991- Todd is credited on the album as 'The Mad Racket'). 'Supa Cat' sold 70,000 copies and was the true beginning of T-Ray's career as a producer. He went on to produce an entire album for Double X, with 'Not Gonna Be Able To Do It" (1992) becoming his first video. T-Ray produced 'Aint Goin Out Like That' for Cypress Hill's album, Black Sunday (1993) and was nominated for a Grammy for it (Best Rap single).[3] Todd then became closely affiliated with the DJ Muggs led Soul Assassins producing for Cypress Hill and Funkdoobiest, among others.

By 1996, Todd had begun to produce rock & roll. His 1993 remix of House of Pain/ Helmet collaboration (Judgement Night soundtrack) led to his producing of the entire Helmet album, which led to more rock gigs, including 311, Korn, Snot, Hed PE, John Spencer Blues Explosion, and White Zombie. In 1999, T-Ray did production for Santana (which led to a Grammy Award in 2000 for Album of the Year) and a Latin group named Ozomatli who he won two other Grammys with, including a Latin Grammy- it was during this time that his life came full circle: "It was sort of like destiny in a way, for me to move from the woods to New York City," explains Todd Ray. "To get on as a producer, to go through turmoil, through hip-hop, and get to the point where I felt that people were doing hip-hop that I couldn't respect, so I moved to the West Coast to do rock & roll shit. I run into a group called Ozomatli who I wanted to do 'Incredible Bongo Beats' with. Their DJ just happened to be Cut Chemist, who I knew nothing about. But, as we're finishing the record he tells me this fucking story of how he was inspired by this fucking tape that he got from down South, and that tape was my fucking tape. The same tape I made in that shack, the same tape that I played for Craig when I met him at Big Beat. The same tape that I had played for the trees in Lancaster, South Carolina. I had made one copy for Eclipse (yes- that Eclipse), who originally lived in South Carolina too, who had sent it to an old friend in Rhode Island, who moved to L.A. and became one of the members of Jurassic 5, whose DJ just happened to be Cut Chemist. I felt like I had come 360 degrees!" [Elemental Magazine, Issue #62]

Ray founded the Venice Beach Freakshow in 2006. It quickly became known for its unique performers, as well as its large collection of oddity specimens. These included the world's largest collection of two-headed animals, including a two-headed chicken, a two-headed cow, and a pair of two-headed turtles, amongst others. While many specimens were dead, there were also around ten two-headed animals living in the Freakshow.[4] This later led to the unscripted reality television show Freakshow, which depicted the lives of Ray, his family, and the show's performers. It ran for two seasons.

In 2017, it was announced that the Venice Beach Freakshow would be closing. This was after eight months of dispute with the building's new owners, Snapshot Partners, rumored to be associated with the Snapchat brand as part of the company's buy-up of Venice Beach property.[5] Snapchat denied these claims, stating that they are unaffiliated with Snapshot Partners and was uninterested in the floor of the property in which the Freakshow was housed. Despite this, evidence shows that Snapchat did associate with Snapshot Partners in acquiring the building, which led to the Freakshow being a part of protests like #EvictSnapchat, fighting the gentrification of Venice Beach.[6] The Venice Beach Freakshow's closing is considered by critics of gentrification to be part of the destruction of Venice Beach's culture, long known for its bodybuilders and graffiti artists. Others, however, see the gentrification of Venice Beach as simply the normal flow of the property market and the Freakshow as being a part of Venice's past.

Ray is married to Danielle. They have a daughter, Asia, and a son, Phoenix.

• The Unkut Interview - Part 1
• The Unkut Interview - Part 2
• The Unkut Interview - Part 3