Thryv, Inc.

Thryv, Inc., formerly DexYP, and prior to that, Dex Media, Inc., is a print and digital marketing company that was created by the 2013 merger of SuperMedia and Dex One.[1] [2] The merger, announced on August 21, 2012,[3] was completed on April 30, 2013.[4] Thryv previously traded on NASDAQ under the symbol DXM.[4]

This article is about the company formed by the 2013 merger of SuperMedia LLC and Dex One Corporation. For the former subsidiary of Dex One, see Dex Media (Dex One).
Thryv, Inc.
Private
IndustryMedia
Founded2013
Headquarters
Dallas, Texas
,
United States
Key people
Joe Walsh (CEO)
WebsiteDexMedia.com

Thryv began as a phone book publisher.[1] In 2014, the company published over 1,700 directories, both yellow and white pages.[5] By 2016, it worked with yellow pages, print and online, and search tools for businesses.[1]

Thryv is headquartered in Dallas, Texas, with regional offices in Bristol, Tennessee; Buffalo, New York; Greenwood Village, Colorado; Overland Park, Kansas; Santa Monica, California; St. Petersburg, Florida; and Waltham, Massachusetts[6] and has over 3,000 employees.[7]


History

On May 16, 2016, Dex Media filed for Chapter 11 Bankruptcy, its third bankruptcy in less than ten years.[1][8][9] The company had been hurt by the transition from print publishing to the Internet.[5] The company announced it had emerged from bankruptcy on August 1, 2016, as a private company.[10][11]

With the increasing transition to digital, mobile and online search,[7] Dex Media provides local businesses a host of marketing products to drive customers to client sites.[7] It has fostered partnerships with many of the key players in the marketing industry, combining advertising with local knowledge to provide a suite of technology, products, and tools. This extensive partnership network currently includes being a Google Premier Partner, Yahoo Preferred Partner, an MSN Elite Bing Ads Partner, and various others including Facebook, yp, yext, local.com and more.[12]

On June 30, 2017, Dex Media acquired YP Holdings, and became DexYP.[13]

Company rebranded to Thryv on July 15th 2019 The name change reflects the company's focus on its flagship software product, Thryv, and on its mission to equip entrepreneurs to run their businesses smarter using modern, mobile tools. [14]

See also
  • Dex One

References
  1. "Marketer Dex Media files for bankruptcy". USA TODAY. 17 May 2016. Retrieved 16 December 2016.
  2. "DexYP Announces Corporate Name Change To Thryv, Inc". Business Wire. Retrieved 2 February 2020.
  3. "Dex One and SuperMedia File Pre-Packaged Plans of Reorganization as Part of Merger Process". Business Wire. Retrieved 10 May 2013.
  4. "Dex One and SuperMedia Complete Merger, Move Forward Together as Dex Media". Reuters. Retrieved 10 May 2013.
  5. Jarzemsky, Matt (19 April 2016). "Phone Book Publisher Dex Media Preparing to File for Bankruptcy". Wall Street Journal. Retrieved 16 December 2016.
  6. "Dex Media Office Locations". Retrieved 10 August 2015.
  7. "About Us - Dex Media". Dex Media. Retrieved 2017-01-08.
  8. WM Data service
  9. "Dex Media Chapter 11 Petition" (PDF). PacerMonitor. PacerMonitor. Retrieved 15 June 2016.
  10. BusinessWire
  11. "Dex Media Completes Financial Restructuring, Emerges from Chapter 11". Retrieved 1 August 2016.
  12. "Partners - Dex Media". Dex Media. Retrieved 2017-01-08.
  13. "Dex Media acquires YP Holdings to create DexYP, expanding its Thryv local business automation software nationwide". Dex Media. 2017-06-30.
  14. "DexYP® Announces Corporate Name Change to Thryv, Inc". www.businesswire.com. 2019-07-15. Retrieved 2019-10-25.


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