The Sartorialist

The Sartorialist is a fashion blog by Scott Schuman in New York.[1] After leaving a fashion sales position to take care of his daughter in 2005, he began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found.[1] He pioneered fashion photography in blog form.[2]

Scott Schuman
The Sartorialist
Screenshot of "The Sartorialist".
Type of site
Fashion blog, photoblog
Available inEnglish
Created byScott Schuman
URLhttp://www.thesartorialist.com
LaunchedSeptember 2005
Current statusactive

Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.[3]

He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:

I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.[3]

Schumann is a certified Fashion influencer, The Satorialist has an influence score of 90 from the influencer marketing platform Klear. Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project.[3]

Schuman began getting other work from serious fashion publications. Condé Nast tapped him to do something similar during Paris Fashion Week for its style.com website.[1] He also regularly works events for Saks Fifth Avenue, and says French Vogue editor Carine Roitfeld has also talked to him about doing something for her magazine.[1]

In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled The Sartorialist.[4]

See also

References
  1. Fleming, Kirsten; April 1, 2007; "Shoots to Twill Archived 2007-04-17 at the Wayback Machine"; The New York Post; retrieved April 2, 2007.
  2. Davis, Johnny (March 14, 2009). "Sartorialist blogger Scott Schuman spots street style". London: TimesOnline. Archived from the original on 15 June 2011. Retrieved 2009-03-14.
  3. "Biography « The Sartorialist". Thesartorialist.com. Retrieved 2012-02-15.
  4. Scott, Schuman (2009). The Sartorialist. Penguin. ISBN 0-14-311637-1.
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