Tealeaf

Tealeaf is an analytics solution for web and mobile applications owned by Acoustic.[1] It's available in both software as a service (SaaS) and on-premises versions. Its CX/UX line of products captures website interaction from the actual users' perspectives.

Acoustic Experience Analytics (Tealeaf)
Privately held company
IndustryMarketing Cloud software
Founded1999
Headquarters
New York City, New York
,
USA
Websitehttps://www.acoustic.com

Tealeaf's products are used to provide visibility into the online customer experience by capturing, analyzing and replaying session details of customers' visits to find site errors or issues and understand the impact that transaction failures have on business processes.[2]

History

Tealeaf was founded by Robert Wenig, Randi Barshack, and Igor Tsyganskiy in November 1999[3] as an independent spin-off of SAP AG. In developing web-based software for SAP, Wenig found it very difficult to reproduce problems reported by users. He came up with the idea that web sites could have a "black box" similar to an airplane cockpit voice recorder to understand what happened in any user visit.[4] He developed software to record all the dynamically generated HTML at the network level and store it for later searching and visual replay. While the technology was originally created to assist software developers the technology has since been adapted for use by business users, call centers and legal compliance groups within organizations.[5]

On May 1, 2012 Tealeaf signed an agreement to be acquired by IBM. Terms were not disclosed. The deal was closed on June 13 2012. [6]

Tealeaf has been a key component of IBM's customer analytics portfolio, including heritage Coremetrics[7] web analytics technologies. In late 2014 IBM introduced a SaaS-based version of Tealeaf (Tealeaf On Cloud) as a complement to its on premise deployment model.[8] In June 2016 IBM optionally integrated the SaaS-based version of Tealeaf into its IBM Customer Experience Analytics offering, combining it with web analytics and multi-channel journey analytics.

In April 2019 IBM announced the sale of IBM Marketing and Commerce assets to Centerbridge partners. This group of products includes Tealeaf On-Cloud and On-Premises. The transaction is expected to close in mid 2019, subject to the satisfaction of applicable regulatory reviews and customary closing conditions. Centerbridge plans to establish a board of directors for the new company, which will include independent members with deep marketing and software experience.[9][10]

Tealeaf is now a part of Acoustic's Analytics platform and customer experience analytics solution.

See also

References
  1. "Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing". Business Wire. July 15, 2019. p. F2.
  2. Cindy Waxer (November 23, 2009). "Bluefly's Bug Zapper". CIO Magazine.
  3. "TeaLeaf Technology to Raise the Bar on Understanding The Effectiveness of Complex Web Sites". PR Newswire. May 8, 2000.
  4. http://www.cio.com/article/31165/TeaLeaf_Technology_Tools_Lets_You_See_Your_Website_As_Your_Audience_Does, CIO, June 15, 2002
  5. http://www.computerworld.com/newsletter/0,4902,90445,00.html?nlid=APP, ComputerWorld, February 26, 2004
  6. "IBM Completes Acquisition of Tealeaf Technology". IBM. June 13, 2012.
  7. http://www.ibm.com/software/info/coremetrics-software/
  8. http://www.ibm.com/commerce/us-en/campaigns/customer-experience-management/
  9. https://www.ibm.com/investor/article/ibm-to-divest-select-software-products-04042019.html
  10. https://newsroom.ibm.com/2019-04-04-Centerbridge-Partners-to-Acquire-IBMs-Marketing-Platform-and-Commerce-Software-Offerings-to-Form-Standalone-Marketing-and-Advertising-Technology-Company


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