Swisse

Swisse is a vitamin, supplement, and skincare brand. Born in Australia in 1969 and globally headquartered in Melbourne. Swisse aims to select the most nutrient-rich ingredients worldwide, and uses formulations based on scientific and traditional evidence. [1] [2] [3]

Swisse
IndustryVitamin
FoundedMelbourne, (1969; 51 years ago)
HeadquartersCambridge Street, Collingwood, Melbourne, VIC, Australia
Key people
  • Kevin Ring (Founder)
  • Radek Sali (ex-CEO)
ProductsVitamins and supplements
ParentH&H Group
Websitehttps://www.swisse.com/en-au/home

Swisse products are currently available in Australia, New Zealand, Singapore, South Korea, Indonesia, China (mainland China and Hong Kong S.A.R.), India, the U.S., France, Italy, Switzerland and the Netherlands. Swisse's parent company is international family health and wellness provider H&H Group, publicly listed on the Hong Kong Stock Exchange.[4][5] Measured by sales, it is Australia's top multivitamin brand.[6] [7] [8]

Products

The Swisse vitamin and supplement product range caters to all stages of life – from pre-conception supplements for men and women, to infants, children, teenagers and adults of various ages to the elderly. Swisse Ultivite multivitamin products are unique in that they were the first products targeted to gender and specific age ranges globally. [9]

Swisse drives product innovation from its global headquarters in Melbourne, maintaining a laser focus on quality. In recent years it has released products in a number of consumption formats, such as liquids, vegetarian-friendly capsules, dissolvable powders and effervescents with natural fruit flavourings, to reflect various consumers’ preferences. Swisse aims to avoid added sugars, and work to ensure products are as ‘clean’ as possible in formulating for bioavailability and minimising excipients. [10]

Swisse has also recently released an innovative product range combining probiotics with a blend of key nutrients and herbs for additional support, as well as a range using Australian hemp seed oil, reflecting its position at the forefront of the global industry for health and wellness. [11] Swisse Beauty's 'Healthy Beautiful' range launched in early 2020. [12]


In 2013 Avni Sali, the father of former CEO Radek Sali, sued the Australian Broadcasting Corporation for defamation over a The Checkout segment on Swisse products which claimed that he manipulated clinical tests of a Swisse appetite suppressant to benefit the company.[13] The ABC initially stood by the segment,[14] but the case was eventually settled out of court.

Spokespeople

Swisse's global ambassadors are Chris Hemsworth[15], Nicole Kidman and Elsa Pataky[16]. Other ambassadors include Ricky Ponting and Ashley Hart. [17] Indian stars Nushrat Bharucha and Kriti Kharbanda supported Swisse's launch in the Indian market in early 2020. https://www.prnewswire.com/in/news-releases/melbourne-s-swisse-launches-globally-acclaimed-wellness-products-in-india-883700090.html [18] [19] [20]

References
  1. "Vitamins & Supplements".
  2. "Skincare".
  3. "Sports Nutrition".
  4. "Hong Kong-listed Biostime takes Swisse prize".
  5. Hawthorne, Mark (17 September 2015). "Swisse bought by Hong Kong company Biostime for $1.67 billion". The Sydney Morning Herald. Retrieved 1 February 2018.
  6. "Australia's Top Multivitamin Brand Swisse Wellness Re-Enters U.S. Market". Retrieved 1 February 2018.
  7. https://www.nutraingredients-usa.com/Article/2019/10/01/Swisse-marks-return-to-US-market-with-launch-of-jelly-supplements
  8. https://www.nutraingredients-usa.com/Article/2020/02/17/Swisse-Wellness-debuts-new-website-and-touts-US-exclusive-product-line
  9. https://swisse.com.au/
  10. https://swisse.com.au/our-products/general-health
  11. https://www.nutraingredients-asia.com/Article/2020/04/27/Swisse-s-new-hemp-range-Supplements-and-skin-care-products-to-play-key-role-in-Australian-growth-strategy
  12. https://insidefmcg.com.au/2020/04/14/swisse-takes-natural-approach-to-relaunch-of-skincare-line/
  13. Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
  14. Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
  15. https://www.youtube.com/watch?v=hxBc7uKtrpU
  16. https://www.prnewswire.com/news-releases/elsa-pataky-joins-the-swisse-wellness-quest-for-health-and-happiness-300863760.html
  17. "Swisse Ambassadors".
  18. https://www.youtube.com/watch?v=q2M4ABp7g0g
  19. https://www.naturalproductsglobal.com/health-and-nutrition/australian-wellness-brand-swisse-celebrates-major-india-launch/
  20. https://www.nutraingredients-asia.com/Article/2020/03/16/The-right-time-Swisse-MD-on-venturing-into-India-as-firm-turns-50
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