Surf Taco

Surf Taco is a chain of Mexican-Californian cuisine-style restaurants located primarily in the Jersey Shore area. The food served is also described as Coastal Cuisine.[1] It was founded by Robert Nagel, Richard Hernon SR , Bill Bruno, and Ed Pierce in 2001.[1] There are presently fourteen restaurants.

Surf Taco
Tacos, Burritos
Genre"Coastal Cuisine"
Founded2001
Headquarters
Point Pleasant Beach, New Jersey
,
USA
ProductsFish Tacos, Burritos, Taco Salads, Nachos
Websitewww.surftaco.com

Main categories of food include: tacos, burritos, wraps, smoothies, salads, quesadillas, side kicks (extra chips and salsa, chicken fingers, etc.), and "tsunamis" which are oversized burritos of grilled chicken, rice, beans, jack & cheddar cheeses, lettuce, sour cream, & salsa wrapped in two extra large flour tortillas, served wet topped with guacamole, sour cream & Pico de Gallo.

In 2009, the New York Times called the food "cross-generationally irresistible."[1]

Surf Taco distributed bumper stickers advertising the restaurant. Because the bumper stickers were frequently posted on public property, the then Mayor of Belmar, Ken Pringle was quoted in The Washington Times stating that he had considered passing a law holding the distributors responsible for removing the stickers.[2]

References
  1. La Gorce, Tammy (July 31, 2009). "Tacos With a Taste of the Sea". The New York Times. Retrieved 2013-06-13.
  2. "Sticker ads pose dilemma for towns". The Washington Times. July 5, 2009. Retrieved 2013-06-13.
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