Stylist (magazine)

Stylist is a free weekly magazine for women that is published in the United Kingdom since 7 October 2009[2] to complement men's magazine ShortList.

Stylist
FrequencyWeekly
Total circulation
(January – June 2019)		404,392[1]
First issue7 October 2009 (2009-10-07)
CompanyShortlist Media
CountryUnited Kingdom
Websitestylist.co.uk

Mike Soutar, former editor-in-chief of FHM and editorial director at IPC, is CEO. Phil Hilton is Editorial Director, Lisa Smosarski is Editor and Glenda Marchant is Publisher. Stylist was previously published by Shortlist Media Ltd, which also owns ShortList.[3] After the closure of the print edition of ShortList, 'Shortlist Media Ltd' rebranded as 'The Stylist Group'.[4]

Audience and content

Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news.[3] The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.[5]

Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist Emma González and classicist Mary Beard.[6] Stylist has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers.[7]

The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent.[6]

Stylist magazine has an average distribution of 424,107 copies per week.[8]

Stylist hosts regular Stylist Network Events which are career-focused talks with business entrepreneurs, where an average of 200 Stylist readers buy tickets to attend the London-based sessions.[9]

Stylist conducts the annual Stylist Skincare Awards judged by readers and experts which focus on innovative products launched within the last two years.[10]

Distribution and expansion

Stylist is distributed free every Wednesday in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms.[3] It is also available by subscription.[11]

In September 2010 Stylist launched its website, which contains re-edited content from the printed publication alongside daily updates. Each Friday at 1pm the website hosts Lunchtime Masterclasses, a live Q&A webchat with an inspiring, successful woman.[12]

In April 2011 Stylist launched Emerald Street, a daily email covering fashion, beauty, current affairs and work advice.[13]

In April 2013, Stylist launched a weekly edition in France, in a joint venture between Groupe Marie Claire and Shortlist Media. The magazine is distributed free every Thursday in nine cities including Paris, Lyon, Marseille, Aix‐en‐Provence, Toulouse, Bordeaux, Nantes, Lille and Strasbourg.[14]

Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newstand.[15]

During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown.[16]

Awards

Awards include:

  • Launch of the Year 2010, BSME[17]
  • Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards[18]
  • New Product of the Year 2010, Growing Business Awards[19]
  • Brand of 2010, Brand Republic[20]
  • Winner of Johnson & Johnson Best Weekly Beauty Journalist[21]

References
  1. "Stylist". ABC. 2019. Retrieved 14 October 2019.
  2. Shortlist’s free women’s weekly launches, Marketing Week
  3. Stylist revealed as ShortList's brand for women's free mag, Media Week
  4. ShortList shuts in print as publisher rebrands as The Stylist Group
  5. Stylist magazine storms on to free title scene, PR Week
  6. Stylist magazine celebrates first year's worth of covers, Campaign Live
  7. Stylist lines up Quentin Blake as new cover star, guardian.co.uk
  8. Mag ABCs: Cosmopolitan and Glamour suffer sales falls, Press Gazette
  9. Stylist launches website with daily content, Campaign Live
  10. Environ® Wins Stylist Magazine ‘Product of the Year’ Award, approvedbusiness.co.uk
  11. Stylist Magazine, Newstand
  12. Connecting Readers Through Events And Networking: Stylist Network, The Specialist Media Show
  13. Need to Know: Emerald Street, Gorkanapr
  14. Shortlist Media to launch French edition of Stylist
  15. Popular tablet edition of Stylist magazine scrapped after closure of Apple Newsstand leaves it 'high and dry'
  16. Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette. Retrieved 21 April 2020.
  17. BSME Awards 2010
  18. Women of the Future Awards 2010
  19. Growing Business Awards 2010
  20. Brand of 2010, Brand Republic
  21. Johnson & Johnson Beauty Care Awards 2010
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