Sterling Bullet

The Sterling Bullet is a medium-duty vocational pickup-truck that was marketed by Sterling Trucks from 2007 to 2009.[1]

Sterling Bullet
Overview
ManufacturerDaimlerChrysler (2006-2007)
Chrysler LLC (2007-2009)
Chrysler Group LLC (2009)
Production2006-2008
Model years2007-2009
Body and chassis
ClassMedium Duty class 4 / 5 truck
Body style2-door Regular cab
4-door Quad cab
Dually
LayoutFront-engine, rear-wheel drive / four-wheel drive
Powertrain
EngineCummins ISB 6.7 liter I6
Transmission6-speed AS68RC automatic
6-speed manual

It produced chassis cab versions of the medium-duty Dodge Ram models called the Sterling Bullet. The unique grille was the most visible difference compared to the Ram trucks.

Overview

Sterling was a division of Freightliner LLC which, like Dodge, was owned by the former Daimler Chrysler. Sterling Trucks sold the Dodge Ram 4500 and 5500 series trucks as the Sterling Bullet. These class 4 and 5 trucks have a Gross Weight of 16,500 lb (7,500 kg) and 19,500 lb (8,800 kg), respectively.[2]

The chassis for the Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks.[3]

The Bullet was essentially a rebadged Dodge Ram 3500/4500/5500 Chassis Cab, with a new front fascia and both 'Sterling' and 'Bullet' badging on the exterior of the truck. Both 2-Door Regular Cab and 4-Door Quad Cab models were available. To differentiate the Bullet from the related Dodge Ram 3500/4500/5500 Chassis Cab, the Bullet was sold only with the 6.7L Cummins Turbodiesel Inline Six-Cylinder (I6) engine (no gasoline engine option was offered). Both manual and Aisin AS68RC heavy-duty automatic transmissions were offered (both transmissions were six-speed units), as was two-wheel-drive (rear-wheel-drive) or four-wheel-drive. Standard features included an A/M-F/M radio with single-disc CD/MP3 player and auxiliary audio input, a two-speaker sound system, full instrumentation, vinyl flooring, vinyl seating surfaces, forged steel wheels, black bumpers and front grille, bench seating, and manual windows and door locks. Options included air conditioning, cloth seating surfaces, chrome bumpers and front grille, power windows and door locks, keyless entry, security system, chrome-plated forged steel wheels, a tilt-adjustable steering column, a leather-wrapped steering wheel, a cruise control, and a four-speaker sound system.

Discontinuation
Bullet Grille

The Bullet was discontinued after 2009 after a decision to stop selling the Sterling brand of medium to heavy-duty trucks.[4] Customer support for Sterling trucks at certain dealerships for service and parts would continue.

The equivalent Dodge Ram 3500, 4500, and 5500 chassis cab trucks were sold alongside the Bullet. Thus, there was no replacement for the Bullet with another vehicle. After the 2009 model year, the Ram HD Series of trucks was redesigned.

References
  1. Levine, Mike (6 March 2007). "Sterling Bullet Debuts at NTEA Show". Pickuptrucks.com. Retrieved 18 April 2013.
  2. "Bullet Brochure" (PDF). Sterling Trucks. January 2008. Retrieved 18 April 2013.
  3. Bourdeau, Jean Pierre (July 2007). "New Sterling/Dodge Ram". Truck Trend. Retrieved 18 April 2013.
  4. "To our customers". Sterling Trucks. October 2008. Retrieved 18 April 2013. Daimler Trucks North America's (DTNA) decision to discontinue the sale of Sterling branded Heavy, Medium, and Light duty Truck.
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