Sony SAB
Sony SAB (formerly SAB TV) stylised as SONY SAB is an Indian pay television channel owned by Sony Pictures Networks and specialising in comedy shows and soap operas. [2]
| Sony Sab | |
|---|---|
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| Launched | 23 April 1999 |
| Owned by | Sony Pictures Networks |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Audience share | UK: 4% India: 63% (September 2015, BARC) |
| Slogan | Khushiyon Wali Feeling[1] |
| Country | India |
| Language | Hindi |
| Headquarters | Mumbai, Maharashtra |
| Formerly called | Sab TV |
| Sister channel(s) | Sony TV Sony Max Sony Max 2 Sony Liv Sony Six Sony Aath AXN Sony BBC Earth Sony Pix Sony Ten Sony Wah Sony Pal Sony Yay Sony Marathi |
Availability | |
| Satellite | |
| Airtel digital TV | Channel 126 (SD) Channel 127 (HD) |
| Big TV | Channel 210 (SD) |
| Dish TV | Channel 107 (SD) Channel 106 (HD) |
| Tata Sky | Channel 134 (SD) Channel 132 (HD) |
| Sun Direct | Channel 320 (SD) |
| Sky (UK & Ireland) | Channel 718 (SD) |
| Videocon d2h | Channel 113 |
| Dish Network (USA) | Channel 701 (HD/SD) |
| OSN (Middle East & North Africa) | Channel 281 (SD) |
| Starsat (Sub-Saharan Africa) | Channel 509 (SD) |
| CANAL+ (Myanmar) | Channel 85 |
| Parabole Maurice (Mauritius) | Channel 141 |
| Parabole Madagascar (Madagascar) | Channel 141 |
| Parabole Réunion (Réunion) | Channel 141 |
| Dish Home (Nepal) | Channel 206 (SD) |
| Cable | |
| In Digital | Channel 105 (SD) |
| Siti Cable (Kolkata) | Channel 116 (SD) Channel 26 (HD) |
| GTPL | Channel 05 (SD) |
| Virgin Media (UK) | Channel 807 (SD) |
| Manthan Digital | Channel 507 (SD) |
| Macau Cable TV (Macau) | Channel 522 (SD) |
| Den Cable | Channel 107 |
| First Media (Indonesia) | Channel 172 |
| Asianet Digital TV (IND) | Channel 505 (SD) Channel 853 (HD) |
| IPTV | |
| now TV (Hong Kong) | Channel 774 |
| Singtel TV (Singapore) | Channel 648 (SD) |
| StarHub TV (Singapore) | Channel 163 (SD) Channel 164 (VOD) |
| My.T (Mauritius) | Channel 38 |
| Unifi TV (Malaysia) | Channel 311 (old) Channel 342 (new) |
| Streaming media | |
| TVPlayer | Watch live (UK only) |
| Any Where | Watch live (UK only) |
| SonyLIV | /e in Officail (India) |
History
Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[6]
The high-definition feed of the channel was launched on 5 September 2016.[7]
Taarak Mehta Ka Ooltah Chashmah is its longest running and one of its flagship shows which has been on air since 2008.[8]
Programming
References
- Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings Retrieve on 11 July 2019
- "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
- "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
- indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
- "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
- Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
- "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
- "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.
External links
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