Sie Holliday

Sie Holliday (pronounced "sigh holiday"[1]) was the radio name of Shirley Schneider (November 10, 1930 – June 23, 2006).[2] She was a Los Angeles radio personality at KRLA 1962–76[3] (where she was one of the narrators of the Pop Chronicles[1][4]) and KMPC 1976–78.[2] She did student radio at the University of Texas.[5] She had been reading promos for KRLA 1110,[6] when in 1962 they put her on the air from 6-10 p.m. Sundays, making her the first female disk jockey in Los Angeles.[7]

"The 'Pop Chronicles' Team at KRLA, c.1970," with Sie Holliday in the center. Courtesy of The John Gilliland Collection.

Notes
  1. Gilliland, John (1969). "Show 6 – Hail, Hail, Rock 'n' Roll: The rock revolution gets underway. [Part 2]" (audio). Pop Chronicles. University of North Texas Libraries.
  2. "~Los Angeles Radio People, Where Are They Now, H". Laradio.com. Retrieved 2010-08-23.
  3. "KRLA Los Angeles Radio History".
  4. "~Los Angeles Radio People, Where Are They Now, G". Laradio.com. Retrieved 2010-08-23.
  5. https://www.americanradiohistory.com/Archive-BC/BC-1962/1962-05-21-BC.pdf
  6. https://www.americanradiohistory.com/Archive-Billboard/60s/1964/Billboard%201964-10-03.pdf
  7. Earl, Bill (1991). Dream-House: The history of a major West Coast radio station and Southern California's 50 years of "Radio Eleven-Ten"! (PDF). Desert Rose.


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