Showcase (retailer)

Showcase is a North American retail company specializing in emerging trends in health, beauty, home, and toys. There are 118 locations in major malls across Canada and the Northeastern USA, an e-commerce portal called ShopAtShowcase.com, and plans to expand rapidly across the US.[1]

Showcase
IndustryRetail
Founded1994
Headquarters
1 Wilkinson Rd
Brampton, Ontario, Canada
Number of locations
118 (Canada and USA)
Areas served
Canada, United States
ProductsHealth, beauty, home, and toys
Websiteshopatshowcase.com

History

The first Showcase store was opened in 1994 in the Meadowlark Centre in Edmonton, Alberta. In 2000, the company aggressively expanded at an average of five openings per year.[2] At this time, the company was primarily franchise-based, and modeled primarily as an infomercial outlet store. The Edmonton Journal covered the grand openings of subsequent stores in the Edmonton area as the chain grew.[3]

Starting in 2003, the company redesigned stores and began to launch proprietary product lines such as Dream Away, Quantum, and Kyoto and expanded beyond infomercial boundaries, and officially changed its name to “Showcase”. Today, Showcase specializes in mass market trends that are new, exclusive, and hard-to-find. Showcase is currently updating its store design and branding to "The Home of the Hottest Trends". A flagship store, displaying the new store design and branding, was opened in Sherway Gardens in May 2018.

According to the Corporate Overview on the company's website, they are in the midst of strategizing an expansion to the US, with an ultimate goal of rolling out 100 stores by 2020. Ten pilot stores are planned in the Northeast. Some locations have opened in Connecticut, Delaware, New Jersey, New York and Pennsylvania.[4]

Media

Showcase has been covered in the media usually during the Christmas holiday season as a place to find unique gifts or to find out in person how the novel and unique products “really work”. This interest has been generated because these products are not typically available for customers to try until they have been purchased, usually from the U.S., while in store customers are able to test the products for themselves or receive a demonstration. Showcase has been featured on:

Corporate Media

  • ICSC.org, “U.S. a big draw for international retailers eager to expand”[5]
  • Inc. magazine, “7 Ways to Spot Trends From the Man Who Turned Trendhunting Into Retail Gold”[6]
  • Brampton Board of Trade 2018 Business Excellence Award (Retail) - Winner
  • 2018 Deloitte Best Managed Company – Finalist
  • 2017 Global Innovation Awards YPO/YPO Gold – Top 10 Finalist
  • Brampton Board of Trade 2016 Business Excellence Award (Teamwork) - Finalist
  • Brampton Board of Trade 2016 Business Excellence Award (Innovation) - Finalist
  • Yale University Entrepreneurship Lecture, 2015[7]
  • Yale University Strategic Communication Lecture, 2015[8]
  • BNN Interview, 2014[9]

Consumer Media

  • CHCH Morning Live on May 31, 2018[10]
  • CHCH Hamilton on December 20, 2017[11]
  • CTV Calgary on December 20, 2017[12]
  • CTV Winnipeg on December 20, 2017[13]
  • CTV News on December 18, 2017[14]
  • CHCH Morning Live on December 14, 2017[15]
  • CTV Morning Live on November 30, 2017[16]
  • CTV Halifax Morning Live on November 24, 2017[17]
  • CTV Ottawa Morning Live on November 23, 2017[18]
  • Global Calgary on November 21, 2017[19]
  • CTV Calgary at Noon on November 21, 2017[20]
  • CTV News Vancouver on November 19, 2017[21]
  • CTV Morning Live on November 16, 2017[22]
  • Breakfast Television on December 24, 2010[23]
  • A-Channel Victoria on December 16, 2010[24]
  • Global Television on December 2, 2008[25]
  • Breakfast Television on November 25, 2008[26]
  • CityNews on December 24, 200[27]
  • Breakfast Television on December 17, 2007[28]
  • Global Morning Show on December 14, 2007[29]
  • Global News on December 6, 2007[30]
  • Toronto Star on January 7, 2006[31]

Proprietary brands

Showcase owns various proprietary brands that sell in-store and online including Gravity Blade, Slow Rise Squishies, Hidden Gems, Dream Away, Cloud9, Quantum, and Kyoto.

Canadian trademarks

Although the ubiquitous red “as seen on TV” logo can be used by anyone, the tradename Showcase, As Seen on TV Showcase, TV Showcase, “The Best of As Seen on TV and more!” and its variants are protected by Canadian trademark law. Showcase has applied for, and in most cases been granted, trademark registration for its various tradenames and proprietary brands with the Canadian Intellectual Property Office.[32] These include:

Showcase The Best of As Seen on TV and more[33]

The best of as-seen-on-TV and more![34]

TV Showcase Products and Demonstration Stores[35]

As Seen on TV Showcase[36]

The Best of As Seen on TV and more![37]

As Seen on TV Showcase and Products and Demonstration Stores[38]

Cloud 9 by Dream Away (design)[39]

Cloud 9 by Dream Away (words)[40]

Kyoto Environmental[41]

Dream Away (design)[42]

Dream Away (words)[43]

Kyoto Environmental[44]

Why dream when you can Dream Away?[45]

You Saw It on TV[46]

Don’t Just Dream … Dream Away![47]

Eco Savvy[48]

Quantum (design) [49]

Quantum (words)[50]

American trademarks

Showcase has also registered, or applied for, various trademarks with the United States Patent and Trademark Office,[51] as follows:

Showcase[52]

Showcase The Best of As Seen on TV and more![53]

The Best of As Seen on TV and more![54]

Kyoto Environmental[55]

Cloud 9 by Dream Away[56]

Kyoto Environmental Eco Savvy[57]

Quantum[58]

References
  1. "About Us". Showcase.
  2. HighBeam
  3. Edmonton Journal, 1996
  4. Showcase. "ICSC Features Showcase's Plan For Their Upcoming US Expansion • Showcase". www.shopatshowcasecanada.com. Retrieved 2018-06-01.
  5. "International retailers proceed cautiously with U.S. expansion". www.icsc.org. Retrieved 2018-06-01.
  6. "7 Ways to Spot Trends From the Man Who Turned Trendhunting Into Retail Gold". Inc.com. 2017-11-17. Retrieved 2018-06-01.
  7. Samir Kulkarni (2016-10-01), Yale Entrepreneurship Lecture - Feb 5 2015, retrieved 2018-06-01
  8. Samir Kulkarni (2016-10-01), Yale Strategic Communication Lecture, retrieved 2018-06-01
  9. shopatshowcase (2014-04-16), Showcase featured on BNN, retrieved 2018-06-01
  10. "Cool beauty products". CHCH. Retrieved 2018-06-01.
  11. shopatshowcase (2017-12-28), Weighted Blankets Featured On CHCH Hamilton Morning Live | December 20th 2017, retrieved 2018-06-01
  12. shopatshowcase (2017-12-28), Store Manager Sharrel Lobo On CTV Calgary Morning Live | December 20th 2017, retrieved 2018-06-01
  13. shopatshowcase (2017-12-28), Food Blogger Shel Zolkewich Talks Gotham Knives On CTV Winnipeg Morning Live | December 19th 2017, retrieved 2018-06-01
  14. shopatshowcase (2017-12-28), Kathy Buckworth & Showcase's Weighted Blankets | CTV Atlantic Morning Live - December 18th 2017, retrieved 2018-06-01
  15. shopatshowcase (2017-12-28), DJ Talks Great Gifts On CHCH Morning Live | December 14th 2017, retrieved 2018-06-01
  16. shopatshowcase (2017-12-05), CTV Ottawa Morning Live - Caleigh Alleyne Travel Segment November 30th 2017, retrieved 2018-06-01
  17. shopatshowcase (2017-11-28), CTV Halifax Morning Live - November 24th 2017 Christine Cho Beauty Segment, retrieved 2018-06-01
  18. shopatshowcase (2017-11-28), CTV Ottawa Morning Live - November 23th 2017 Christine Cho Beauty Segment, retrieved 2018-06-01
  19. shopatshowcase (2017-11-28), Global Morning Calgary - November 21st 2017 Christine Cho Beauty Segment, retrieved 2018-06-01
  20. shopatshowcase (2017-11-28), CTV Calgary at Noon - November 21st 2017 Christine Cho Beauty Segment, retrieved 2018-06-01
  21. "Holiday beauty essentials". British Columbia. Retrieved 2018-06-01.
  22. shopatshowcase (2017-11-28), CTV Your Morning - November 16th Sleep Styler, retrieved 2018-06-01
  23. YouTube. youtube.com.
  24. YouTube. youtube.com.
  25. YouTube. youtube.com.
  26. YouTube. youtube.com.
  27. YouTube. youtube.com.
  28. YouTube. youtube.com.
  29. YouTube. youtube.com.
  30. YouTube. youtube.com.
  31. http://www.shopatshowcasecanada.com/recentpress.html
  32. Canadian Intellectual Property Office. "Trademarks". ic.gc.ca.
  33. "Canadian trade-mark data". ic.gc.ca.
  34. "Canadian trade-mark data". ic.gc.ca.
  35. "Canadian trade-mark data". ic.gc.ca.
  36. "Canadian trade-mark data". ic.gc.ca.
  37. "Canadian trade-mark data". ic.gc.ca.
  38. "Canadian trade-mark data". ic.gc.ca.
  39. "Canadian trade-mark data". ic.gc.ca.
  40. "Canadian trade-mark data". ic.gc.ca.
  41. "Canadian trade-mark data". ic.gc.ca.
  42. "Canadian trade-mark data". ic.gc.ca.
  43. "Canadian trade-mark data". ic.gc.ca.
  44. "Canadian trade-mark data". ic.gc.ca.
  45. "Canadian trade-mark data". ic.gc.ca.
  46. "Canadian trade-mark data". ic.gc.ca.
  47. "Canadian trade-mark data". ic.gc.ca.
  48. "Canadian trade-mark data". ic.gc.ca.
  49. "Canadian trade-mark data". ic.gc.ca.
  50. "Canadian trade-mark data". ic.gc.ca.
  51. "United States Patent and Trademark Office". uspto.gov.
  52. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.24
  53. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.25
  54. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.27
  55. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.15
  56. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.16
  57. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.20
  58. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:jhr7vv.3.21
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