Sharmander

Sharla, also known as Sharmander,[1] is a Canadian YouTuber in Japan. Since 2011, she has been creating videos on her YouTube channels, Sharla in Japan and Sharmander. She is one of the first English-language YouTubers in Japan.[2]

Sharla
Personal information
NationalityCanadian
OccupationYouTuber
YouTube information
Also known asSharmander
Channel
Years active2011 – present
Genrevlog
Subscribers499,000+
(March 2020)
Total views65,000,000+
(March 2020)

Biography

Sharla, who goes only by her first name, grew up in Victoria, British Columbia.[3] Her first visit to Japan was when she was 17 years old, as an exchange student between the sister cities Victoria and Morioka.[4] She worked in Tokyo at age 19 as an English teacher, and went back to Canada in 2010.[5] When the 2011 Tōhoku earthquake hit, she moved back to Japan, being stressed being in Canada and far away from her friends.[6] Around this time she started vlogging her life. Her videos, including a piece where she talks about how she likes Japanese, was received well with foreign viewers interested in the country.[7]

She has translated the movies Shin Godzilla (2016) and Terra Formars (2016) for the English subtitles, and also served as a dialogue coach assistant.[2] Since 2019, she has collaborated with YouTuber Chris Broad and participated in his series Journey Across Japan.[8] She has also partnered with local governments and organizations to promote local specialties.[9][10]

References
  1. "Sharmander". Tokyo Creative. Retrieved 1 March 2020.
  2. Michel, Patrick St. (15 January 2017). "Turning YouTube into yen: Can vloggers become the new foreign correspondents?". The Japan Times.
  3. Takaishi, Maho (21 July 2014). "今注目のユーチューバーSharla(シャーラ)さんインタビュー". Cheer up! English (in Japanese). Be.com. Retrieved 1 March 2020.
  4. Breaker (8 February 2017). "日本で最も視聴者を集める女性インバウンド・インフルエンサー「Sharla in Japan」とマネージメント契約締結". Oricon News (in Japanese). Oricon ME. Retrieved 1 March 2020.
  5. Tokyo Metropolitan Government (2018). "A foreigner living in Japan. A charm of Iwate from a YouTuber. Interview / Sharla". Stories of Iwate. Retrieved 1 March 2020.
  6. O'Mallon, Finbar (23 February 2015). "Sharla in Japan". The Japan Times.
  7. "熊本地震から立ち直り、未来へ希望をつなげるために――人気YouTuberとともに地元の魅力を世界に発信". Nikkei xTECH Special (in Japanese). Nikkei Business Publications. 2017. Retrieved 1 March 2020.
  8. Boyd, Oscar (30 October 2019). "Episode 28: Chris Broad and Sharla — living the YouTube life in Japan". Deep Dive. The Japan Times.
  9. Tokyo Creative (6 January 2020). "自然豊かな豊後大野市エリアの魅力を日本在住の外国人YouTuber SharlaがPR！総再生回数は10万回を突破！". PR Times (in Japanese). Retrieved 1 March 2020.
  10. Hyogo Prefectural Government (21 February 2020). "兵庫県×外国人YouTuberによる動画が総再生回数27万回を突破！～日本在住カナダ人YouTuber Sharla(シャーラ)が兵庫県の魅力をPR～" (in Japanese). Retrieved 1 March 2020.
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